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MARKETING Steve Barnes
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Page 1: Steve Barnes Marketing

MARKETINGSteve Barnes

Page 2: Steve Barnes Marketing

Brand Building

THE 100 TOP BRANDS The world’s most valuable brands

RANK BRAND VALUE  1 COCA-COLA $68.95 Billion 2 MICROSOFT $65.07 Billion  3 IBM $52.75 Billion 4 GE $42.40 Billion

5 NOKIA $35.04 Billion 6 INTEL $34.67 Billion 7 DISNEY $32.59 Billion 8 FORD $30.09 Billion 9 McDonald's $25.29 Billion 10 AT&T $22.83 Billion Data: Interbrand, BusinessWeekLink: www.businessweek.com/pdfs/2001/0132-toprank.pdf

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Internet / Mobile Marketing

mynokialink.com

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Sports Marketing

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Sports Marketing

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Stadium Concert Tours

Music Marketing

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Alliances & Sponsorships

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Grassroots Marketing

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Nokia Ranked #1 in all Categories

Consumer Brand Preference

Share Customer Advertising

Share of Retail Space

Recommended Brand

Share of Promotions

“Best” Marketing Support

Highest Sales Margins

Unit Sales / Revenue

Revenue Growth

Market Share

Results

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Channel Marketing Strategy

Strategic Marketing through Better Branding, Improved Trade Relationships

and Superior PromotionsBy Shawn Clark

Endorsed by American Marketing Association

Featured in

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Achievement Awards

1st PlaceMarketing Effectiveness

1st PlaceVideo Production

American Marketing Association

1st PlaceBrand Recall

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THANK YOU!

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