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Cisco TechAdvantage Webinars Steps to Scale the Internet of Things (IoT) Rafael Maranon
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Panelists Speaker
Rafael Maranon Senior Product Manager [email protected]
Clara Alvarado Marketing Manager [email protected]
Mitesh Dalal Product Line Manager
[email protected]
Felix Davis Product Line Manager [email protected]
Marc-Andre Oriani Product Manager
[email protected]
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© 2014 Cisco and/or its affiliates. All rights reserved. 4 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 © 2014 Cisco and/or its affiliates. All rights reserved. 4
Rafael Maranon IoT Product Manager, Networking Software
[email protected]
June 4, 2014
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• IoT
• Opportunities
• Challenges
• Solutions
• Conclusions
5
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Source: Telefonica I&D 2011
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Source: Forbes
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Source: IDC Digital Universe in 2020 Report
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© 2014 Cisco and/or its affiliates. All rights reserved. 14 Photo: Reed Hilderbrand
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of the World is Still Not Connected
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Industry Segment Type of Savings Estimated Value Over
15 Years (Billion nominal USD)
Aviation Commercial 1% fuel savings $30B
Power Gas-fired Generation 1% fuel savings $66B
Healthcare System-wide 1% Reduction in System Inefficiency $63B
Rail Freight 1% Reduction in System Inefficiency $27B
Oil & Gas Exploration & Development
1% Reduction in Capital Expenditures $90B
Total $276B
Source: “Industrial Internet: Pushing the Boundaries of Minds and Machines,” GE, November 26, 2012
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Value at Stake (2013 – 2022)
Trillion
Private Sector Includes both industry-specific and horizontal use cases
• Customer Experience • Innovation • Employee Productivity
• Supply Chain • Asset Utilization
• Increased Revenue • Reduced Cost • Employee Productivity
• Connected Militarized Defense • Citizen Experience
Public Sector Includes cities, agencies, and verticals such as healthcare, education, defense
Estimate is based on bottom-up analysis of 61 use cases, including 21 for private sector and 40 in public sector
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• SG&A and CoGS reduction from improved business process execution
• Improved capital efficiency
• Improved labor efficiency • Fewer or more productive man-hours
• Improved customer lifetime value • Additional market share (more customers)
• Improved R&D, speed, reduced TTM • New business models and new sources of revenue
• Improved process efficiency • Reduced waste in supply chain
Source: Cisco IBSG, 2013
IoE Private Sector Value
at Stake
$14.4T
(2013-2022 10-year NPV)*
* Net present value
Asset utilization: $2.5T
Improved customer experience: $3.7T
Supply-chain / logistics efficiency: $2.7T
Innovation: $3.0T
Employee productivity: $2.5T
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Source: Cisco IBSG, 2013 Sample'Size'='807'
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000
Degree of impact (Value at Stake /
industry size)
Industry size (value added $B)
Manufacturing (27%)
Information services (9%)
Retail trade (11%)
Administration
Finance and insurance (9%) Healthcare
Education
Professional services Wholesale
Company management
Spheres sized by amount of Value at Stake
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• 1000 or less end devices
• 10K end devices
• 100K end devices
• >1M end devices
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Mac
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New Connections What They Mean for Retailers • Shelf sensors • Parking-space sensors • IR motion sensors • Weight mats • Environmental (light, temperature) sensors • Door sensors • Mobile payment
• Digital signage • Connected shopping carts • Video cameras and analytics • Wi-Fi badges • Gesture recognition • Point-of-sale • Kiosks
• Shopper mobile devices • Store associate mobile devices • Immersive video • Social media • Contact center • E-commerce site
Flexible Payment Options
Automated Ordering Process
Inventory Visibility
Energy Optimization
Personal-SoLoMo Content
Understanding of Shopper Behavior
Endless Aisle Omnichannel
Collaborative Product Development
On-Demand Expert Advice
On-Demand Training
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Mac
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New Connections What They Mean for Manufacturers
• Converged IP plant network • Wireless sensors (vibration, temperature) • Wireless I/O machines • Wireless process operation controls
• Energy usage analytics • Supply chain analytics • Video cameras and analytics • Network security analytics
• Hardened mobile video devices • Active collaboration rooms • Connected factory video • Contact center • B2B e-commerce site Remote Expertise
Flexible Production
Real-Time Supply Chain
Operations Analytics
Collaborative Product Development
IT and Physical Security
Predictive Maintenance
Mobile Collaboration on Factory Floor
Remote Asset Monitoring
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Mac
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Mac
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New Connections What They Mean for Governments
• Smart buildings • Smart lighting • Smart payments • Intelligent public transit • Smart grid
• Video surveillance • Smart parking • Disaster response • In-patient monitoring
• Telework • BYOD • Connected learning • Travel avoidance
Increased Revenue and Compliance
Employee Productivity
Enhanced Security
Improved Asset Use
Energy Optimization
Citizen and Employee Experience
New Revenue Streams
Lower Costs
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• greenfield (mainly just for IoT use cases)
• brownfield (most of the cases IoT as an extension of the existing IT infrastructure)
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Creating the agility to gain insights and use intelligence to improve predictions
Dealing with infrastructure complexity
Proactively dealing with security threats as connectedness increases
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Mobile Cloud New Class of Apps
Big Data and Analytics
IoT
Internet of Everything
Agile Hyper-Aware Predictive
Infrastructure Simplification
Holistic Security
Build Software-Based Agility Functions
Easy To Adopt
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Achievable by… 1 Simplify the Infrastructure
Next-Generation IT Programmability
Opening
Up Your Infrastructure
Orchestration
Automating and Orchestrating Across All
Infrastructure
Virtualization
Crossing Enterprise, Cloud, and Service
Providers’ Boundaries
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Achievable by… 2 Build Software-Based Agility Functions
Next-Generation IT Application Centricity
Enabling Application-Centric Infrastructure
Analytics
Optimizing Infrastructure and Extracting Unique
Insights
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Achievable by… 3 Address Security Holistically
Next-Generation IT Automation
Dynamically Defend and
Remedy Threats
Visibility
Increase Visibility Across Infrastructure and Users
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ADAPTIVE SECURITY
PREDICTIVE PERFORMANCE
ANALYSIS
ANOMALY DETECTION
LEARNING INFRASTRUCTURES IoT ENVIRONMENT
PARAMETERS
DATA
OPTIMAL PERFORMANCE
OBSERVED HIDDEN
SENSORS, CAMERAS, CARS, WEARABLE SENSORS, TRAFFIC LIGHTS,
COMPUTERS, SMART METERS
MODEL
LEARN ADJUST
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IP Connectivity …..
PLC 220 MHz Wi-Hart 800 Mhz
Train Control Street Parking Environmental Monitoring
Electric Metering
Domain Specific Applications
Domain Specific And/or Proprietary Devices and Protocols
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IPv6/IPv4
UDP/TCP
IEEE 802.15.4e MAC enhancements
IPv6 RPL
Web Services, EXI, SOAP, RestFul,HTTPS/CoAP
• Open Standards – at all levels to ensure interoperability and reduce technology risk • Future proofing – common application layer services over various wired/wireless communication technologies
802.1x / EAP-TLS & IEEE 802.11i based Access Control
Physical Layer
IEEE 802.15.4 2.4GHz, 915, 868MHz DSSS, FSK, OFDM
IEEE 1901.2 NB-PLC OFDM
IEEE 802.11 Wi-Fi
2.4, 5 GHz, Sub-GHz
IEEE 802.3 Ethernet UTP, FO
2G, 3G, LTE Cellular
IEEE 802.16 WiMAX
1.x, 3.xGHz
Data Link Layer
IEEE 802.15.4 including FHSS
IEEE 1901.2 802.15.4 frame
format
IEEE 802.11 Wi-Fi
IEEE 802.3 Ethernet
2G, 3G, LTE Cellular
IEEE 802.16 WiMAX
6LoWPAN (RFC 6282) IPv6 over Ethernet (RFC 2464) IPv6 over PPP (RFC 5072)
IP or Ethernet Convergence SubL.
Network Layer
Transport Layer
Application Layer
Addressing, Routing, Multicast, QoS, Security
Security (DTLS/TLS)
DNS, NTP, IPfix/Netflow, SSH RADIUS, AAA, LDAP, SNMP,… (RFC 6272 IP in Smart Grid)
Metering IEC 61968 CIM, ANSI C12.22,
DLMS/COSEM,…
SCADA IEC 61850, 60870
DNP3/IP, Modbus/TCP,…
LLC
M A C
Mgmt
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Traditional Computing Model (Terminal/Mainframe, Client-Server, Web)
Assumes In!nite, Bandwidth, 0 Delay
Data Center/ Cloud
Endpoint
IoT Computing Model
Data Center/ Cloud
Device
Fog
Assumes Limited Bandwidth, Variable Delay, and Intermittent Connectivity
Latency
Resiliency
Security
Data Grows Faster Than Bandwidth
Legacy Systems Integration
Fog is the distributed platform where the Internet meets the
physical world
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City Infrastructure
Synchronize Signals for Emergency Vehicles
Improve Congestion Management
… and Can Save Lives
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Railway Systems
Immediate Response to Equipment Failure
Real-time Health Status of Trains
New Passenger Amenities and Services REPLACE
BEARINGS
CAR 07
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Railway Systems
Immediate Response to Equipment Failure
Real-time Health Status of Trains
New Passenger Amenities and Services
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1 2 3 4 5
1
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1 2 1 3 4 5
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6 5 4 3 2 1
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DOUBLE PASSENGER CAPACITY 1-2% FUEL SAVINGS
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IMPROVE PASSANGER EXPERIENCE EASY TO DEVELOP NEW APPLICATION IN HOUSE
More info: http://blogs.cisco.com/ioe/debuting-the-autonomic-train-at-cisco-live/
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What Is The Platform I Should Build?
What Types of IoT Partners Can Help?
What Infrastructure Do I Need to Build?
What Are My Killer Apps?
But don’t forget…
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Imagine what is possible!
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Thank you. @rafaelmaranon
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