Stephen Waddington from Speed on social media, search and PR

Where social meets search and PRReputation Online Live

Stephen Waddington@wadds

Searching for Stephen Waddington

Overview

SEO

Networks & community

Opportunity for brands

Social search

Once upon a time

15 / 09 / 1997

Google launches

The importance of search

Buy your way into search results

Or earn your place in search results

The rise of SEO

Doubleclick Ad PlannerGoogle Trends and Insights

Google Keyword ToolsGoogle Analytics

“A database of intentions”Andrew Smith, Escherman

A missed opportunity for PR

Doubleclick Ad Planner

Diminishing search returns

The rise of web spam

We’ve forgotten about the audience

In search of Karen Barber

Daily Mail

Daily Mail

Daily Mail

In search of Karen Barber

Search gives way to networks

Changing habits

Personal discovery

Networked media

Meet Freya

Building a presence in the conversation

Social search

Social search

Social search

Social recommendation

Earning influence

Future of search

Thank you