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Stephen Tall - Asking for Major Gifts
Jul 01, 2015
Presentation by Stephen Tall, Associate Director of Development for the University of Oxford (Institute of Fundraising conference, 7th Feb 2011)
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Transcript
@stephentall
#iofmajordonor
@stephentall #iofmajordonor
The two most dreaded words in institutional life...
MissionStatement
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paradigms …infrastructure …cutting edge …innovation …global …synergies …solution-provider
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@stephentall #iofmajordonor
@stephentall #iofmajordonor
@stephentall #iofmajordonor
INEED
MONEY BAD
Moving from...
... to...
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Relationship-building
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Hands in the air time
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How much is a major gift?
£1,000£5,000
£10,000
£25,000
£50,000
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Launched
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£1 billion
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27,000 gifts worth up to £25,000
=£20 million
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1,000 gifts worth over £25,000
=£560 million
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3% of major gifts
97% of Campaign total
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Great customer =service
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INEED
MONEY BAD
still
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Q: What is the single biggest reason why people don't give to charity?
A: They've not been asked.
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Q: What is the single biggest reason why people don't give again?
A: They were asked badly last time.
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Relationship-building
It's still all about...
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@stephentall #iofmajordonor
INEED
MONEY BAD
@stephentall #iofmajordonor
I KNOW YOUNEED
MONEY BAD
So here's the cheque.
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