Stephanie Barger Founder and Executive Director Stephanie Barger Founder and Executive Director Earth Resource Foundation .

Stephanie BargerStephanie BargerFounder and Executive DirectorFounder and Executive Director

Earth Resource Foundation

www.earthresource.org

A Triple Bottom Line

People, Planet and Profit

A project of

A project of

Zero Waste Business Certification Program

Request of $150,000

HOW GREEN IS YOUR GREEN?

Green $$$

Are you getting the most savings out of your green program?

Green Standards

Do your green practices measure up to the highest standards?

PLASTIC POLLUTION AND CONSUMPTION

HAWAII

AntarcticaFloating plastic bag

Tanzania New ZealandBeach cleanupBeach cleanup

Hawaii

United StatesCanadaCanada England, UKEngland, UK SwedenSweden

JapanJapan

PhilippinesPhilippines

ChinaChina

Litter left by touristsLitter left by tourists

VenezuelaVenezuela

HAWAII

AntarcticaFloating plastic bag

Tanzania New ZealandBeach cleanupBeach cleanup

Hawaii

United StatesCanadaCanada England, UKEngland, UK SwedenSweden

JapanJapan

PhilippinesPhilippines

HAWAII

Antarctica

HAWAIIHAWAIIHAWAIIHAWAII

Antarctica Tanzania New Zealand

Hawaii

United States

CanadaEnglandEngland Sweden

Japan

Philippines

ChinaChina

Venezuela

WASTEBERG

Municipal Waste

tip of the

“wasteberg”

Upstream manufacturing waste is 71 times greater

Source; Kevin Drew, San Francisco

Zero Waste & Global Warming Landfills are one of the largest sources of Greenhouse Gases (GHG) Methane is 72 x more potent than CO2

Recycling & composting all remaining discards in

CA = eliminating all auto exhaust in CA Zero Waste should be part of Local, State and Business Sustainability Plans New and Green Jobs:

Landfill – 1 jobComposting – 4 jobsRecycling – 10 jobsReuse – 75 to 250 jobs

71 Tons Upstream per Ton MSW

Earth Resource Foundation

Mission Statement Restoring the Earth to a healthy and sustainable state by redirecting

technological, monetary, human and academic resources

CREDIBILITY

Successful campaigns have established:

Credibility

Solving Environmental Programs

One step ahead with resources and tools

Zero Waste Businesses Leading the Way*

• Anheuser-Busch, Fairfield, CA• Apple Computer, Elk Grove, CA • Del Mar Fairgrounds• Epson (OR)• Fetzer Vineyards• Frankie’s Bohemian Café, SF• Greens Restaurant, SF• Hewlett-Packard, Roseville, CA • Kean Coffee – Martin Dietrich• Mad River Brewery• NUMMI, Fremont, CA • Pillsbury

• Playa Vista, LA, CA• Ricoh Electronics, Inc.• San Diego Wild Animal Park• Scoma’s Restaurant, SF• Straus Family Farms• Toyota• Vandenburg AFB• Vons-Safeway• Xerox Corp• Yost Printer, Monrovia, CA

*(>90% Waste Diversion)ERF Zero Waste Conference presenters

Zero Waste Program

Conferences Accreditation

Certification

Size of Potential Market

Medium sized firms in the US

Firms Establishments

20 to 99 employees 526,355 692,677

100 to 499 employees 86,538 330,447

October 1, 2008 U.S. Chamber of Commerce

71% of firms want to improve brand strength and goodwill through Environmental Sustainability

Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group

“Climate Change in the American Mind” Study - 2008. Yale Project on Climate Change and the George Mason Center for Climate Change Communication

CA Waste Diversion Legislation

• AB 939 Integrated Solid Waste Management Act required 50% MSW Diversion by 2000

• Mandatory Commercial Recycling by 2012

• Proposed AB 737 would require 75% MSW diversion by 2020

Zero Waste Saves Money

Toyota– $2.3 million in net savings from ZW efforts– >$12 million from switch to reusable containers

Albertson’s (261 SoCal locations)

– $965K in 12 months from OCC recycling alone

Ricoh (Orange County only)

– $2 million first year of reaching 90% - $4 million in 4th year

Our Solution

Consumers want assurance from credible third-parties…

Zero Waste Certification

• Follow US Green Building Council model– Zero Waste Certified Businesses– Zero Waste Professional Accreditation

• Establish consistent standards• Establish “Zero In on Zero Waste Certification Program” as the benchmark • Additional education and business opportunities

USGBC LEED is THE Referenced Standard

To date, 28 cities require LEED Certification for new municipal buildings

Zero Waste CAN be the Referenced Standard

To date, 35 cities have adopted Zero Waste Policies

Our Competitors

Consumers want assurance from credible third-parties…

CHALLENGER BRANDING

Utilize our activism strengths for our social enterprise

•Assertive

•Proactive

•Strategic

•Collaborative

•Industry Champions

Branding, Branding and more Branding

Organizational Collaborations

• ZERI - Zero Emission Research Initiatives• GRRN - Grassroots Recycling Network • USGBC – US Green Building Council• MFSA – Mailing & Fulfillment • CRRA – California Resource Recovery Association• NRC – National Recycling Coalition• Recycling Works – GAIA and Unions• ZWIA – Zero Waste International Alliance

MARKETING & SALES Social Networks Peer to Peer Businesses Conferences Industry Forums Earth Resource Foundation programs and campaigns Government and non-profit committees and task forces Suppliers (upstream vendors of existing Zero Waste Businesses)

Zero Waste CertificationFinancial Projections

Year Certification

(w/membership)

Accrediation Conferences

1 $62,500 $250,000

2 $250,000 $575,000

3 $500,000 $1,250,000

MilestonesMonth 0: Hire development team

Month 1: Branding and Marketing Launch membership program

Month 2: Secure additional funding from Industry Partners (Advisory Board )

Month 4: Business Certification

Month 5: Professional Accreditation

Month 6: Launch of Zero Waste Certification Program

Source of Funds

SEI Investment $150,000

Founding Members10 @ $10,000

$100,000

Conferences (Net) $75,000

Total $325,000

Use of Funds6 months

Operating Expenses $15,000

Development & Branding Team

$180,000

Marketing & Branding $30,000

Certification Staff $50,000

Conference Staff $50,000

Total $325,000

The ZERO WASTE Team

Stephanie Barger, Founder and Executive Director• 15 years experience in management consulting, accounting, event

planning and nonprofit development (past CPA)• Noted speaker, Grassroots and youth training expert• Award-winning and respected expert in the field

Dix Henneke, Zero Waste Conference Manager and Trainer, • 20 years of marketing and sales experience• Green Marketing Instructor at UCI Extension, Marketing and

Advocacy USGBC-OC

Jill Donello, Zero Waste Project Director• 15 years experience in training specializing in on-line training• leads ERF’s zero waste consulting business

The ZERO WASTE Development Team

Rick Anthony, Rick Anthony & Associates, GrassRoots Recycling Network• 40 years experience as accomplished researcher, presenter and innovator in zero

waste management• Co-founder of numerous international and national “zero waste/recycling”

organizations• Developing Zero Waste communities in England, France and Italy

Gary Liss, Zero Waste International Alliance• Over 30 years experience in solid waste and recycling field• Certified ZERI System Designer• Written the most Zero Waste plans for Cities in the United States

Dan Knapp, Owner and Founder Urban Ore• 30 plus years in reuse and recycling• Designer of Zero Waste Disposal Facilities – Resource Recovery Parks

Laura Rea, Andrew Rea Designs• 20 years experience in branding, public relations and upscale marketing• Founder of Sustainable Business Leadership Council

Zero Waste Advisory Board

Ryan McMullan, Environmental Programs Administrator, Toyota Motor Sales

Sue Beets, Corporate Sustainability Manager,

SBM Site Services, LLC.  Jo Licata, Hilton San Francisco Nancy Strauss, Environmental Director, Del Mar

Fairgrounds Eiko Risch, Director, EHC & Sustainability, Ricoh

Electronics Martin Diedrich, Owner, Kean Coffee

Sustainability Strategy

Scalability of Program:

Additional Education Resources (books, workshops, webinars)

Growth into the large or small business sectors Development of additional levels of certification

(i.e., specialty for retail, hospitality, manufacturing, food)

Certification for cities and communities Growth of Chapters in United States and

Internationally

Return on Investment

• $150,000 investment• anticipated 5% interest• payback between years 2 and 4

Practice Zero Waste Today –

Don’t Waste Any Time Investing in the Future!

Earth Resource Foundation

P.O. Box 12364,

Costa Mesa, CA 92627

949-645-5163

www.earthresource.org