Step into Social Media Sports Structures - September 6th 2011

Sue Anstiss September 6th 2011

Step into Social Media

Company background

Established in 1994

Team of 11 based in Berkshire

Extensive range of clients in fitness, sport and active leisure

Our company

Our current clients Our Clients

• Quick bit about you...• Your experience of social

media?• What you’d like from today?

First newspaper published

Computer1970175

21916 1930’

s2011

TVRadio

The old communication model

was a monologue.

3000The average person is exposed to

advertising messages/day

The new communication model

is a dialogue.

Social media...

People using tools(like blogs and video)

& sites (like Facebook and Flickr)

to share content and have conversations

online.

How can Social Media be used?

• Generating sales leads• Product development• Customer support• Internal knowledge• Market & customer feedback• Rapid sharing• Executive leadership & visibility• Branding

It’s not just marketing…

Whyshould

we care

BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS

Nielsen, Global Faces & Networked Places, 2009

Photo by sinulog 2006 at Flickr

BECAUSE VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE

ACTIVITY – AHEAD OF PERSONAL EMAIL

Nielsen, Global Faces & Networked Places, 2009

butdoes Social Media

work?

Selectives

Mavens

ButterfliesWallflowers

Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter

Engagement correlates with performance

o Fastest ever growing online viral video campaign

o 6.7 million views after 24 hourso 23 million views after 36 hourso Isaiah Mustafa replied to 186

online comments and questionso Sales increased by 107%

But how do we get

started?

10 Keysto Social Media

success

1. Have a strategy

Photo by Utne.com

HOPE IS NOT A STRATEGY.

2. Experiment with social media

• Experiment personally before professionally

• Try a variety of social media tools

• Be yourself, make some friends, and share

3. Listen

o Avoid puffery

o Avoid evasion and lying

o Admit your mistakes right away

5. Give generously

o Don’t be afraid to share

o Make your content easy to share

o Think like a contributor & not a marketer

Relinquishcontrol

o Don't shoutDon't broadcastDon’t brag

o Speak like yourself

o Personify your brand

o Don’t try to delete or remove criticism

o Admit your shortcomings

o Work openly towards an explanation and solution

o Don’t wait until you have a campaign to launch - start planning and listening now

o Build relationships so they’re ready when you need them

o ‘Divide and conquer’ within your team

o Recruit more help if needed

o Use your audience to spread the word

10. Measure results

www.google.com/analytics

Free analytics to measure success

Facebook offers unique analytics

Paid for analysis

Level 3Level 1 Level 2

o Social Networkso News & Bookmarkingo Blogso Microbloggingo Video Sharingo Photo Sharingo Message boardso Wikiso Virtual Realityo Social Gamingo Podcastso RSS feeds

57% have

joined a social network

600 million users

100+ million mobile

WORLDWIDE

Over 30 million users

15+ million daily

UK STATS

o Your homepage on Facebooko Messages, photos, videos, events o Interact with userso Fans see your page updates in

newsfeed

o Facebook ads give you the ability to advertise directly to specific demographic groups

o Locationo Ageo Sexo Keywords (appear in your

users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages

Add the ‘like button’ to your

website and emails

Over 55 million members

In over 200 countries around the world

A new member joins LinkedIn every second

83% have watched video clips

Using video for business

10 great ideas!

4,000,000,000The number of photos archived on Flickr.com

200,000,000 blogs

Source: Universal McCann Comparative Study on Social Media Trends April 2008

73% of active online users have read a

blog

tools

Who I follow…

Branded geo-location services

Google Plus

•Home•Circles•Hangout•Sparks•Huddle•Photos

QR codes

Some things to do

IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.

Photo by arlen at

Flickr.com

HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA

CAN HELP

IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP

NEVERFORGET THE BASICRULES

#1 Set Objectives

#2 Listen

#3 Relinquish control

#4 engage

#5 measure

“Marketing”

“Advertising”

“Public Relations”

“Social Media Marketing”

Testing the Methodology

“White Christmas”

Some reading material...

Sue Anstiss - 01628 630363

email: [email protected]

twitter: @sueanstiss

linkedin: uk.linkedin.com/in/sueanstiss

web: www.promotepr.com

This presentation: www.slideshare.net