Step by Step Guide to CRM Analytical Data Storage (ADS) Using … · 2019. 11. 12. · Sohil is working as SAP NetWeaver BW consultant at Deloitte Consulting India Pvt. Ltd. He has
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SAP COMMUNITY NETWORK SDN - sdn.sap.com | BPX - bpx.sap.com | BOC - boc.sap.com | UAC - uac.sap.com
SAP NetWeaver BW. For more information, visit the EDW homepage.
Summary
The Analytical Data Storage (ADS) enables SAP Customer Relationship Management (SAP CRM) business applications to efficiently access information from SAP NetWeaver BW using SAP NW BW Analysis Process Designer.
Author: Sohil Shah
Company: Deloitte Consulting India Pvt. Ltd.
Created on: 12 September 2010
Author Bio
Sohil is working as SAP NetWeaver BW consultant at Deloitte Consulting India Pvt. Ltd. He has an experience around 6 years in the field of SAP.
He is the technical reviewer of an SAP Press book “A Practical Guide to SAP NetWeaver Business Warehouse 7.0”
Business Requirement ........................................................................................................................................ 3
What is APD........................................................................................................................................................ 4
Related Content ................................................................................................................................................ 19
Disclaimer and Liability Notice .......................................................................................................................... 20
Step by Step Guide to CRM Analytical Data Storage (ADS) Using SAP NetWeaver BW Analysis Process Designer (APD)
SAP COMMUNITY NETWORK SDN - sdn.sap.com | BPX - bpx.sap.com | BOC - boc.sap.com | UAC - uac.sap.com
This article shows the step by step procedure to create ADS and how to update it using SAP NW BW APD.
Business Requirement
Customer Trend stratification is utilized in determining the correct approach to managing a customer relationship. Service level commitments, sales and marketing strategies, credit considerations, and customer support all potentially reference customer stratification as a means to easily identify the relative value of a particular customer.
Here Trend is the Customer Attribute and based on the sales happening for a given customer in a given period will be loaded to Sales Cube.
The query will be created from this cube and Trend will be calculated as follows:
Trend = Net Value This Year Current Period - Net Value Last Year Same Period
Based on this KF value APD transformation Routine will find the Customer trend as follows:
Trend Stratification Value Description
> $3,000+ 1 Increase
Within $2999 + or - 2 No Change
< $3,000- 3 Decrease
And then APD will post these values to corresponding Business Partner in CRM through ADS.
With this information organization will have visibility whether Business is increasing, decreasing with the particular customer and further strategic decisions will be made based on this.
BW CRM
ECC
Sales Cube
Sales Data
APD Transformation
Custom Program to update BP master data in CRM
BP Master Data
Stratification ADS Query
Step by Step Guide to CRM Analytical Data Storage (ADS) Using SAP NetWeaver BW Analysis Process Designer (APD)
SAP COMMUNITY NETWORK SDN - sdn.sap.com | BPX - bpx.sap.com | BOC - boc.sap.com | UAC - uac.sap.com
The Analysis Process Designer is the application environment for the SAP data mining solution. The Analysis Process Designer (APD) makes it possible to find and identify the hidden or complex relationships between data in a simple way. The APD workbench provides an intuitive graphical interface that enables you to visualize, transform, and deploy data from your business warehouse. Various data transformations are provided for this purpose, such as statistical and mathematical calculations, and data cleansing or structuring processes.
An APD generally consists of three parts:
Data Sources: Read data from InfoProviders, Attributes of a Characteristic, Query, Flat Files, Database Tables
Transformations: Filter restricted amount of data, Aggregate Data, Join data from different Data Sources, ABAP Routines, Formula, Sort data, etc.
Data Targets: Write data directly to Data Store Objects(DSOs),Flat files, Update CRM Attributes, Change attributes of a Characteristics, etc.
CRM EEWB (Easy Enhancement Workbench)
Functionality:
A Wizard based development tool to extend SAP applications.
Create Extensions to CRM transactions / master data (e.g. BUT000 – BP Master)
Supports configuration to link new fields / tables to their source (in our scenario to SAP NW BW).
ADS (Analytical Data Storage) Functionality:
A dedicated table in CRM to store BI Analytical results for further uses.
Created with BI InfoObjects as field templates.
User defined Key and Data fields.
Created with the EEWB.
Step by step guide:
ADS creation:
1. Log in to SAP CRM System.
2. Go to Transaction EEWB.
3. Create Project Give Project Name and Description Give the Package Save.
Step by Step Guide to CRM Analytical Data Storage (ADS) Using SAP NetWeaver BW Analysis Process Designer (APD)
SAP COMMUNITY NETWORK SDN - sdn.sap.com | BPX - bpx.sap.com | BOC - boc.sap.com | UAC - uac.sap.com
This document may discuss sample coding or other information that does not include SAP official interfaces and therefore is not supported by SAP. Changes made based on this information are not supported and can be overwritten during an upgrade.
SAP will not be held liable for any damages caused by using or misusing the information, code or methods suggested in this document, and anyone using these methods does so at his/her own risk.
SAP offers no guarantees and assumes no responsibility or liability of any type with respect to the content of this technical article or code sample, including any liability resulting from incompatibility between the content within this document and the materials and services offered by SAP. You agree that you will not hold, or seek to hold, SAP responsible or liable with respect to the content of this document.