Step-by-Step Guide to Exporting Source : Foreign Affairs and International Trade Canada
Step By Step Guide
Jan 20, 2015
The Step-by-Step Guide to Exporting is intended to help you learn about the world
marketplace and how your company can do business there. It concentrates on the
overall principles of exporting and describes the processes that businesses commonly
use to develop export strategies tailored to their needs. Among other things, the
guide will help you:
assess your company’s export readiness;
build an export plan;
research and select your target market;
create an export marketing plan;
determine the best methods of delivering your product or service
to your target market;
develop a sound financial plan; and
understand the key legal aspects of international trade.
Getting ready to do business outside Canada is a complex undertaking for any
company. But the basic principles of exporting are quite straightforward and
thousands of Canadian firms of all sizes and in all sectors have learned to use
them successfully.With careful planning and a solid commitment to becoming
an exporter, your company can join them in the global marketplace.
marketplace and how your company can do business there. It concentrates on the
overall principles of exporting and describes the processes that businesses commonly
use to develop export strategies tailored to their needs. Among other things, the
guide will help you:
assess your company’s export readiness;
build an export plan;
research and select your target market;
create an export marketing plan;
determine the best methods of delivering your product or service
to your target market;
develop a sound financial plan; and
understand the key legal aspects of international trade.
Getting ready to do business outside Canada is a complex undertaking for any
company. But the basic principles of exporting are quite straightforward and
thousands of Canadian firms of all sizes and in all sectors have learned to use
them successfully.With careful planning and a solid commitment to becoming
an exporter, your company can join them in the global marketplace.
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Transcript
Step-by-Step Guide to Exporting
Source : Foreign Affairs and International Trade Canada
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Getting Started: AssemblingYour Export Potential Exporting: What’s in it for you Are you ready? Evaluating your export potential Science and technology innovation and exports Export quiz: Are you ready?
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Globalization: Joining a Global Value Chain
About globalization Understanding global value chains The growth of global value chains Global value chains and your business
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Charting Your Route: Developing Your Export Plan Why a plan? The foundation: Your business plan Building on the foundation: Your export plan The elements of your export plan
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Setting Out: Identifying Your Target Market
Understanding international market research
Profiling potential markets
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Reaching the Customer: Developing Your Export Marketing Strategy
Export marketing plan Promotion Marketing tools Setting prices
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Opening the Door:Entering Your Target market Understanding entry strategies Working out your entry strategy Methods of market entry Choosing an intermediary
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Shippers and Shipping:Delivering the Goods International trade regulations Export declarations Export permits Delivering products Freight forwarders and brokers Packing your goods Labels and marks Transportation insurance Export documentation
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Delivering services:
The challenges of delivering services to a foreign market are just as complex as those of delivering products.
Factors of difficulties in your target market Existence of a reliable IT infrastructure Frequency and convenience of air links Potential support through official channels, government
departments and international development agencies . . Ability to satisfy legal regulations governing work
permits or professional certification Delivering methods of your services
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Paying Your Way: Planning Your Export Financing Understanding the risks of export financing Planning your export finances Where to get financial help Finally, it’s payday Insuring against non-payment
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
The Fine Print: Understanding the Legal Side of International Trade Understanding international contracts Understanding the “proper law” Resolving disputes Meeting international standards Corporate Social Responsibility Contracts for the sale of goods Contracts for the sale of services Negotiating in other business cultures Protecting intellectual property rights
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Selling Online: E-Business for Exporters Understanding e-business E-business applications and benefits Assessing your e-business potential Website suitability The technical side of e-business Finding and checking e-leads Getting paid Supporting your online customers
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
What is in it for you?
Where do I find work How do I start my own? Where do I get help?
Step-by-Step Guide to Exporting
Step-by-Step Guide to Exporting
Conclusion
Preparation Strategy Investment in term of money and time Collaboration Patience Usage of technology
Step-by-Step Guide to Exporting
Ressources
Agriculture and Agri-Food Canada Canada Business CanadExport Canadian Commercial Corporation (CCC) Canadian Trade Commissioner Service Export et developement Canada (EDC) Foreign Affairs and International Trade Canada Industry Canada REPEX
QUESTIONS
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