Step 4 altitude

www.CrossroadsCareer.org

step 4 altitudetarget opportunities


Prayer


Review1. What part of Step 3 (Aptitude) was the most helpful?


Consider It Pure Joy

“Consider it pure joy, my brethren, when you face trials of many kinds, because you know that the testing of your faith develops

perseverance. Perseverance must finish its work.” JAMES 1:2

Page 15



Who needs most what You do best?

“As each one has received a special gift, employ it in serving one another as good stewards of

the manifold grace of God.” 1 PETER 4:10

Page 31


6 Factors for Targeting Page 31


OccupationsO*Net: online.onetcenter.org/find

• What are a few careers that you might pursue?• Career Direct

Page 31


Employers

Industries at a Glance: www.bls.gov/iag Other ways to find employers:

• Business Journal Book of Lists• Other in Extras

Page 31


LocationsBest Places to Live / Work: www.bestplaces.net

• What factors play into your ability to relocate?

Page 31


IncomeSalary Information: www.salary.com

• Research (get the facts) • Also like Indeed.com • Have two numbers in mind:

• Lowest or can’t afford to take the job• What you would like

• Learn how to negotiate before the 1st phone interview

Page 32


Platform

Employee-Contractor-Owner-Volunteer• Many companies use contract / 1099 staff• Which have you done before? • Which are you considering?

Page 32


Culture

Employer’s Operating Values• What did you like or dislike about a previous

company’s culture?• What culture and values are important to you?

Page 32


Target Opportunities ExercisePage 33


W hat You D o B est

Em ployers N eed Most

Experiences

Abilities

Personality

Interests

Values

Spiritual G ifts and Calling

O ccupations

Em ployers

Locations

Incom e

Platform s

Cultu re

Learn What Employers Need Most

1. Informational Interviewing

2. Associations

3. Newspapers / Magazines

4. Websites

Page 34


Marketing Materials

Personal Brand Statement / Tag lineElevator PitchBusiness Card

LinkedInNetworking Guide

Cover LetterResume


Faith

• My steps have held to your paths; my feet have not slipped. – Psalm 17:5

• Kings [Employers] take pleasure in honest lips, they value a [person] who speaks the truth

- Proverbs 16:13

• Buy the truth and do not sell it; get wisdom, discipline, and understanding. – Proverbs 23:23


Faith• “Before I formed you in the womb I knew you,

before you were born I set you apart” says the Lord.” – Jeremiah 1:5


MARKETING MATERIALS


Market Your Strengths• Identify a single Occupation/Industry

Focus on just one

• Marketing Material Development

...3….2….1

Page 35-40


New vs. Old Résumé

The Résumé is:

• Marketing document

The Résumé is not:

A historic document


www.wordle.net

Learn What Employers Want Most

Job Post Resume


Word Counting Tool

• http://www.csgnetwork.com/documentanalystcalc.html

• Scroll down to "Document Information Tool" and then just copy/paste in the document

• You can filter a couple of ways

http://www.csgnetwork.com/documentanalystcalc.html




and the results …


The Parts Of Personal Branding


Elements of Your Brand

• Audience: (Part 1)

• Value: (Part 3)

• Uniqueness: (Part 2)

Page 35


From Elements Into Brand

PBSTag Line

Audience

Value

Uniqueness 3- 5 Lines 7 – 11 Words


Resume Styles

39-40

Chronological: When continuing in the same or similar career • List your work

experience in reverse chronological order, listing the most recent work experience first

• List accomplishments under each employer


39-40

Functional: Best when changing or re-entering a career• List talents in major

categories (service, sales, etc.)

• Briefly list experience – show company name, title, location, and dates only

Resume Styles


39-40

Combination: Aka Hybrid• Power of both

functional and chronological

• “Above the fold”

Resume Styles


Parts of the Résumé

• Header

• Above the Fold

• Previous Experience


Header Information• Name• Phone• E-Mail• LinkedIn Address• Second page: Name, Page 2• Optional:

– Home / Mailing Address– Certificates and Degree Acronyms


Above the Fold• Get the reader’s interest

• “Read” in 8-12 seconds

• Summary vs. Objective

• Key Qualifications, Skills, Credentials

• Recent Graduates: include education


Key Qualifications• Serves as the Executive Summary• Emphasizes credentials, skills &

experiences you have based upon the 5 job descriptions

• Don’t just use a “pick list”• Should be supported by the resume


Previous Experience• Information to include:

– Company Name, Location, Dates

– Job Title / Position and Dates

– Job Description – Paragraph format

– Accomplishments (STARs) – Bulleted format

• Education

• Anything relevant to getting the job


Overall• File name• File format• One job per resume• Spell out first instance of non-common

acronyms• List items from most important to least

important


Order of Accomplishments

Most Least

Least


Overall• Consistent, complete, correct, and quality

– Spelling– Grammar– Font– Format– Spacing– Bullets size and style & use of periods after

bullets– Your name– Indentation

• Include a cover letter as the first page


Tips• Use only 1 phone number, professional e-mail

address• Do not need to preface phone or e-mail with

title• Get a new e-mail address if currently using

AOL or hotmail• Use Google Voice number to supplement out

of state number


Don’ts

• Do not include a picture• Do not add “references available upon request”• Do not include personal information (martial

status, children, politics, religion, etc.)• Do not use pronouns


Don’ts

• Do not use colored paper• Do NOT overdo font styles• Do not include reason for leaving• Do not send references or salary information• Do not use company or industry jargon• Do not use fluffy words


Altitude ReviewIdentify a single Occupation/Industry

Marketing Material Development

This is not a 1-time eventWe are in the “Me, Inc.” generation, so develop a strategy to keep your career, resume, and branding current and engaging


Action Items• Continue documenting your STARs• Complete worksheets in workbook• Develop DRAFT resume and e-mail it for

feedback• Define elements for PBS• Look over extras• Review Step 5 on-line



Next Week

Step 5 – SearchingSeek to serveNetworking• Online• In-person

And more


Questions?


Extras


Finding Companies


In a Limited Geographic Area

• Determine your geographic boundaries• Get a map and list the zip codes• Or Google zip codes for the cities


Data.com/connect (previously known as Jigsaw)


List of Companies


Using Data.com

Copyright of RightChanges.biz All Rights Reserved


Using Data.com



Using Data.com



Using Data.com


Using Data.com



Free Ends Here!


Crowd Sourcing


Using Data.com


ResourcesIf considering self-employment


Other Resume Tips


KeywordsWeave keywords throughout your entire resume: Craft solid sentences with both action verbs and strong

nouns“Designed award-winning Excel certification training for

900 actuaries and statisticians" No pronouns with the relevant nouns

"Certified in Microsoft Excel and use Excel daily for revenue audits"

35


KeywordsWeave keywords throughout your entire resume: Put keywords in "context" Call out companies and clients by both the short and long

names Use variations of your keywords throughout the resume

35


Resume Tips

38

Use standard fonts and readable sizeKeep it to 1 or 2 pages (3 if you have many publications,

etc.)A clear Summary, Headline or other Role indicator at topAction verbs and strong nouns (keywords) – lots of them!STAR statements – at least one for every job/role held


Resume Tips

38

Check for format issues, grammar issues, spelling errorsPick one date format and stick with it for every date usedEducation at the end (except for new graduate or

educator)Use generic titles if specific job title is uncommon /

confusing


Resume Tips

38

List active and relevant industry certificates after education

List job history back 8-12 years…not more than 15 years Once you have a good resume, work on a LinkedIn profile


Personal Brand Statement & Tag

Example


Personal Brand Statement (PBS) Detailed statement, 3-4 lines Strong, core statement that differentiates you Must include audience, value, and uniqueness

Example:

Engaging cutting edge technologies to advance corporate-wide initiatives to expedite manufacturing processes and achieve aggressive revenue growth, cost-cutting objectives, and profitable margins.


Tag Lines

When it absolutely, positively has to be there overnight


The Other Marketing

Materials (ahead of time)


Elevator Pitch


The Basic Elevator Pitch• Hi, my name is ____________

<Insert Name>

• I am a ___________________<Insert Title>

• I am known for ____________<Insert Tag>

• I am seeking a new position in ________<Insert Geography or Industry>

• But enough about me, who are you and what do you do?


BUSINESS CARD


Business CardCovered on page 47 of workbook


NETWORKING GUIDE


Networking Guide


COVER LETTER


Cover Letter


LINKEDIN


Profiles – LinkedIn as an Example

38

Enter a solid Summary to give the reader a quick understanding of who you are (no more than about 5-6 lines or bullets)

Enter a brief variation of the history section of your resume

Focus on successes, skills and accomplishments


Profiles – LinkedIn as an Example

38

Use one of the “applications” that LinkedIn offers to attach a document or presentation that shows off your skills

If you blog on topics related to your profession, provide a link to your blog

NO personal stuff Professional headshot Get 3-5 recommendations

to start

More about LinkedIn in following Steps


Other• Professional signature block on e-mails


Information Interviews


Information Interviews • Don’t call it an informational interview.

Instead asking for input or opinions.• DO NOT ask for a job or ask if they are hiring• Have questions written before contacting• Always ask

• What else should I know?• Who else do you recommend I speak to?


Other Tips


• Find associations using Google: <industry> association <state>

• Read Business Journal EVERY week (library)• Myth in casting a wider net • Pull 5 job descriptions for use in identifying

keywords / skills to emphasize in resume

Step 4 altitude

Career

extras page

websites page

culture employers

best employers

career direct page

phone interview page

kings employers

employers industries