Top Banner
STAYING AGILE IN A COMPETITIVE WORLD AN INDUSTRY DISRUPTING ITSELF
11

Staying agile in a competitive world, Digiday Agency Summit, March 2017

Mar 20, 2017

Download

Marketing

Digiday
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Staying agile in a competitive world, Digiday Agency Summit, March 2017

STAYING AGILE IN A COMPETITIVE WORLD

AN INDUSTRY DISRUPTING ITSELF

Page 2: Staying agile in a competitive world, Digiday Agency Summit, March 2017

MORE CAPABLECLIENTS

MORE CREATIVEPLATFORMS

BROADER MARKETINGECOSYSTEM

MORE EFFICIENTPRODUCTION

Page 3: Staying agile in a competitive world, Digiday Agency Summit, March 2017

AGENCIES

VS

MORE CAPABLECLIENTS

MORE CREATIVEPLATFORMS

BROADER MARKETINGECOSYSTEM

MORE EFFICIENTPRODUCTION

Page 4: Staying agile in a competitive world, Digiday Agency Summit, March 2017

PARTNERING

AGENCIES

MORE CAPABLECLIENTS

MORE CREATIVEPLATFORMS

BROADER MARKETINGECOSYSTEM

MORE EFFICIENTPRODUCTION

Page 5: Staying agile in a competitive world, Digiday Agency Summit, March 2017

consumerengagementbriefing

Page 6: Staying agile in a competitive world, Digiday Agency Summit, March 2017
Page 7: Staying agile in a competitive world, Digiday Agency Summit, March 2017
Page 8: Staying agile in a competitive world, Digiday Agency Summit, March 2017
Page 9: Staying agile in a competitive world, Digiday Agency Summit, March 2017

40MMVIDEO VIEWS

20%INCREASE IN RELEVANCE

Page 10: Staying agile in a competitive world, Digiday Agency Summit, March 2017

BREAK SILOS AT THE START OF THE PROCESS

GIVE EVERYONE THE BROAD CONTEXT

THINK OF TALENT AS PARTNERS, NOT JUST ASSETS

Page 11: Staying agile in a competitive world, Digiday Agency Summit, March 2017

THANK YOU