WHY MOBILE MATTERS
WHY MOBILE MATTERS
Why Mobile MattersRoberta Seiler – VP Marketing & Sales – Stayful
3Why Mobile Matters
Smartphones will be the dominant purchase devices going forward with 12% growth on iPhone transactions.
What do you expect from your mobile experience?
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Existing Customer
Identify your core customer and get them hooked
Prospect CustomerAcqu
isitio
n
Conversion
Why Mobile Matters
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In 2016 half of all sales will involve using more than 1 device
Multi-device decisions lead to conversion
Why Mobile Matters
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• Your mobile website is probably worse than you think
• Your first goal should be a friction-free experience
• Mobile needs to be at the center of your marketing strategy for the next 3 years
Are you proud of your mobile web experience?
Why Mobile Matters
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Look at me now!Promote your own promotions with full size overlays to match your other branding campaigns.Seek out brand relevant partners in distribution to support your efforts
Make sure multi-device campaigns synchronize
Why Mobile Matters
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So how do we get more guests?
Standard Campaigns focus on longer lead-time action and browsers. Last minute campaigns drive occupancy and encourage flash decision-making.Key to success: Guide users to a personalized, relevant offer
Why Mobile Matters
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Business travelers: The Road Warriors
“Bleisure” Trips are the best way to
encourage longer stays
Know your customer
Millennials:The Tech Masters
This demographicexpects everything
on-demand
Families:The Big Packers
Offer them solutions to help their routines
blend with your amenities
Tourism:The “Wow”ers
They need a map and a purpose. Your
neighborhood secrets are what make their stays
better.
Why Mobile Matters
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1. mCommerce will exceed 50% of online transactions
2. Apps will become the preferred platform for travelers to book and enhance their travel experiences
3. Research will be done on multiple devices
4. Smartphones will dominate Tablets in mCommerce
5. Travelers will expect keyless check-in, mobile amenities and efficiency in their travel Apps
Mobile Predictions
Thank youRoberta Seiler – VP Marketing & Sales – Stayful