Stationery Objective Given a computer, lecture & notes, and project guidelines, understand & design logos. Score a 70 or better on the project & complete.

Stationery

ObjectiveGiven a computer, lecture & notes, and project guidelines, understand

& design logos.Score a 70 or better on the project

& complete project by the deadline.

Stationery is meant to project an image for a company.

One that will attract potential customers & make them remember

the company becauseof the design.

What is Stationery?

Stationery consists of:

Letterhead

Envelopes

Business Cards

What is Stationery?

Parts of a Letterhead & Business Card

Company LogoName

AddressTelephone & Fax Numbers

E-mail AddressWeb Address

Stationery is often part of a larger visual identity program.

You can design anything as long as it is a sound solution to a visual

communication problem.

Arrangement should leave a good amount of space for a message and

it should be appropriate for the client.

Information should be accessible.

Stationery should have visual hierarchy.

Papers & Envelopes

Choosing paper for your letterhead, envelope, and business card is part

of the design solution.

The weight of the paper is very important because the letterhead

and envelope must withstand typewriters, printers, pens, and

markers.

Letterhead must be sturdy enough to be folded.

A business card is usually inserted into a wallet, therefore it must be a

heavier weight paper than the letterhead.

Standard Stationery Sizes:

Letterhead: 8.5x11Envelope: #10

Business Card: 3.5x2

The design should be consistent & have similarities in form.

Samples

Samples

Samples

Samples

Samples

Samples

Stationery Design Objectives:

• To develop a unique, appropriate, and interesting concept

• To create a design that is immediately identified with the sender

• To coordinate the letterhead, envelope, and business card; establish unity

• To design legible typography• To clearly display the address, telephone & fax numbers, e-mail & web addresses

• To express the spirit or personality of the company or client