Statewide. Efficient. Effective.
Statewide. Efficient. Effective.
What is the Louisiana Radio Network?
The Louisiana Radio
Network provides content
to radio stations across
the state.
In exchange for the
content the stations and
their listeners want, LRN
is able to retain
commercial or outreach
time in that programming.
We make that time
available to Companies
and Organizations who
need to reach people
across the state.
Here is just a sample of the companies who
depend on LRN for their marketing.
Louisiana 18+ population by Geography
Source: 2014 Nationwide Nielsen Audience Data Report
1
1,110,400
869,700
544,000
418,900
319,000
146,700
115,700
0
200000
400000
600000
800000
1000000
1200000
New Orleans Non Metro Baton Rouge Lafayette Shreveport Lake Charles Monroe
A variety of clients; a variety of programsClients use State Radio Networks in many ways:
TRIGGER PROGRAMS
Special campaigns set to “trigger “ based on events, such as weather.
Good for weather related emergencies, for instance.
EXCLUSIVE SPONSORSHIPS
From custom designed vignettes (such as Small Business of the Week) to the creation of complete series, LRN can
help bring your business special attention.
DEALER CO-OP PROGRAMS
From manufacturers to distributors, LRN can assure complete coverage for all of your dealers. From custom
mapping to cost allocation, we deliver the turn-key solution.
TRADITIONAL COVERAGE/PLACEMENT
Clients use LRN to assure statewide coverage, and use our placement services to accomplish “heavy-up”
schedules in selected Metro markets.
PUBLIC POLICY/
POLITICAL CAMPAIGNS
From candidates to PAC’s, many depend on LRN to get the word out when a call to action is important.
GOVERNMENT OUTREACH
State and Federal agencies depend on LRN for education and outreach
programs. And we help bridge the gap to assure citizens in the rural parts of
the state get the message.
Source: 2015 Infinite Dial Report – Edison Research & Triton DigitalNationwide survey using random dialing –January/February 2015Base: Age 18+ and Driven/Ridden in car in the last month.
Why use the Louisiana Radio Network?
News Director JEFF PALERMO
delivers an hourly newscast to radio
stations across Louisiana.
*Source: Nielsen Audience Estimates/Nationwide Report – Adults 18+ Fall 2014
The Louisiana Radio Network is the most listened to radio property in Louisiana,
reaching a total of 393,200 people, 18+ each week.
And our average newscast is heard by just over 30,600 people.
That’s big reach.
48 radio stations. Statewide coverage.
All with one contact, one insertion order, and only one invoice!
It doesn’t get much easier.
LRN could be the most efficient way to reach people across Louisiana. For instance,
with a sample :30 rate of $330, your investment per station is only $6.87. And
remember, with one Network spot, you get 48 individual radio commercials.
AND, LRN airs in Radio’s Prime Time! M-Sa, 6am-7pm. No nights or overnights!
Along with our Base Network, LRN gives you the flexibility to add additional stations
in the major metro areas of Louisiana, again with one single point of contact.
44 Markets / 48 StationsMARKET STATION PARISH FREQ FORMAT
Alexandria KDBS Rapides 1410 AM Sports
Alexandria KSYL Rapides 970 AM Talk
Amite WTGG-FM Tangipahoa 96.5 FM Classic Hits
Baton Rouge WBRP-FM East Baton Rouge 107.3 FM News/Talk
Bogalusa WBOX Washington 920 AM Country
Bogalusa WBOX-FM Washington 92.9 FM Country
Carencro KXKW-FM Lafayette 87.7 FM Country
Crowley KSIG Acadia 1450 AM Adult Hits
Delhi KGGM-FM Richland 93.9 FM Gospel
Eunice KEUN St. Landry 1490 AM News/Talk
Ferriday KFNV-FM Concordia 107.1 FM Classic Hits
Folsom WJSH-FM St. Tammany 104.7 FM Classic Country
Golden Meadow KLEB Lafourche 1600 AM Cajun
Hammond WFPR Tangipahoa 1400 AM Classic Country
Hodge/Ruston KRLQ-FM Jackson 94.1 FM Classic Country
Houma KJIN Terrebonne 1490 AM Sports
Jena KJNA-FM LaSalle 102.7 FM Country
Jennings (Lake Charles) KJEF Jeff Davis 1290 AM Cajun
Lafayette KJCB Lafayette 770 AM Urban
Lafayette KROF Lafayette 960 AM News/Talk
Lake Charles KLCL Calcasieu 1470 AM Cajun
Leesville KJAE-FM Vernon 93.5 FM Country
Mansfield KJVC-FM DeSoto 92.7 FM Country
Mansura KZLG-FM Avoyelles 95.9 FM AC
Marksville (Alexandria) KAPB-FM Avoyelles 97.7 FM Country
44 Markets / 48 StationsMARKET STATION PARISH FREQ FORMAT
Minden KASO Webster 1240 AM Classic Hits
Moreauville (Marksville) KLIL-FM Avoyelles 92.1 FM Oldies
West Monroe KMBS Ouachita 1310 AM Talk
Monroe KMLB Ouachita 540 AM News/Talk
Morgan City KQKI-FM St. Mary 95.3 FM Country
Natchez, MS WNAT Adams 1450 AM News/Talk
Natchitoches KDBH-FM Natchitoches 97.3 FM Country
New Iberia KANE Iberia 1240 AM Sports/Talk
New Orleans WTIX-FM LaFourche 94.3 FM Oldies
New Roads KCLF Pointe Coupee 1500 AM Urban AC
New Roads KPCP-FM Pointe Coupee 88.3 FM Urban/Blues
Oak Grove (Lk Providence) KWCL-FM W Carroll 96.7 FM Oldies
Ruston KPCH-FM Lincoln 99.3 FM Oldies
Shreveport KWKH Caddo 1130 AM Sports
Slidell WSLA St. Tammany 1560 AM Sports
Springhill KTKC-FM Webster 92.9 FM Country
Tallulah KTJZ-FM Madison 97.5 FM Gospel/AC
Thibodaux KTIB LaFourche 640 AM News/Talk
Tylertown, MS WFCG-FM Walthall 107.3 FM Southern Gospel
Vivian KNCB Caddo 1320 AM Sports/Talk
Winnfield KVCL-FM Winn 92.1 FM Country
Winnsboro KMAR-FM Franklin 95.9 FM Classic Country
Zwolle KTEZ-FM Sabine 99.9 FM AC
Affiliate Map
Updated May, 2015
Additional Services
Affiliate List subject to change without notice.
*Commercials will be broadcast 6a-7p, Monday-Friday, TAP.
**Commercials will be broadcast 6a-7p, Monday-Saturday, TAP.
***Commercials will be broadcast 6a-10p, Monday-Friday, TAP.
****Commercials will be broadcast 6a-10p, Monday-Saturday, TAP.
*****Commercials will be broadcast 6a-Midnight, Monday-Sunday, TAP.
******Commercials will be broadcast 5a-Midnight, Monday-Sunday, TAP.
*******Commercials will be broadcast 5a-1a, Monday-Sunday, TAP.
********Commercials will be broadcast 5a-Midnight, Monday-Friday, TAP.
Most clients/advertisers use our Base Network to reach Louisiana.
On occasion, we are asked to purchase additional stations on
behalf of our advertisers wanting to extend their reach.
The Louisiana Radio Network is happy to offer this service at an
additional cost. We negotiate bulk rates with those stations,
allowing you to take advantage of our rate structure, but still
manage your campaign with a single point of contact here at LRN.
Ask your Network representative if you are interested in adding any
of these stations. Prices may vary based on time of year and
availability. *Please note airtimes vary as outlined for optional
stations.
MARKET STATION PARISH FREQ FORMAT
Alexandria *KZMZ-FM Rapides 96.9 FM Rock Baton Rouge ***WDGL-FM E Baton Rouge 98.1 FM Classic Rock Baton Rouge ***WTGE-FM E Baton Rouge 100.7 FM Country Erath *******KHXT-FM Vermillion 107.9 FM Pop/Top 40 Jennings *KHLA-FM Jefferson Davis 92.9 FM Classic Hits Lafayette *****KPEL Lafayette 1420 AM Sports Lafayette *****KFTE-FM Lafayette 105.1 FM Rock Lake Charles *KJMH-FM Calcasieu 107.5 FM Urban Lake Charles **KTSR-FM Calcasieu 92.1 FM Pop/Top 40 Monroe *KJLO-FM Ouachita 104.1 FM Country New Orleans ********WWL Orleans 870 AM News/Talk New Orleans ********WWL-FM Orleans 105.3 FM News/Talk Shreveport ****KVKI-FM Caddo 96.5 FM Adult Contemporary Thibodaux ***KXOR-FM LaFourche 106.3 FM Classic Rock