State of the art communication and lead generation tool.

State of the art communication and lead generation tool

Workshop Objectives

What do you need to consider before starting the campaign

Communicating in an on-line world The power of PPP analytics – what to do during the

campaign Getting the most out of your campaign – what happens

after the campaign has been run

Communication Challenges

It’s said that over 90% of how we communicate is through non-verbal cues like gestures and facial expressions

So what do we need to be mindful of when we can’t interact with whom we are communicating with

Golden Rules of Online Communication

Keep it simple– Write as if you were talking to a friend– Content needs to be powerful and to the point– Maintain interest– Concentrate on a single message

Make the message readable– Can it be quickly scanned?– Avoid long paragraphs and lots of words– Read and understood in 15 – 30 seconds– Less is more – can it fit on one screen?

Golden Rules of Online Communication

Use YOU and not We– Keep the focus on them

Consider benefits versus features– People buy benefits– WIIFT (What’s In It For Them)

Subject Line– Must grab attention– We all filter via the subject line– Subject line and first 3 words establish the tone

Golden Rules of Online Communication

Understand your audience– Know and write according to who is reading– Content relevancy is the key to success

Include calls to action– Use words that drive action: buy now, sign up today– Be hard hitting

Punctuate carefully– DON’T SHOUT– Limit exclamations and emoticons

Golden Rules of Online Communication

Sense of urgency– Encourage action right away– Overcome procrastination (sitting in the inbox)

Clarity– Good communication is about being clear– There can’t be room for misunderstanding– Don’t expect the readers to be mind readers

Time to Get Working

Group 1 – NRAS Australia Group 2 – Zurich EziCover Life Group 3 – Mortgage Group 4 – Income Protection

Report Back

Considerations before the campaign?

2 Teasers

What to do during the campaign?

What to do after the campaign?

In Conclusion

Plan ahead

Remember the golden rules of communication

If you are looking at increasing your revenue – communication is only part of the action plan

Use the power of PPP and the analytics to filter and maximise your opportunity