State of Tendenci Address with Ed Schipul

Get Smart, Speak Out, CONNECT

To Connect and Organize the

World’s People. Do Good.

Get Smart

•There is Wisdom in Crowds

•We are now a crowd

•How can we get smarter?

Speak Out

•You are telling us how to improve.

•We get that.

•Yet 400k+ users will not agree

•Feedback mechanisms?

•Help?

•Ideas to improve collaboration?

CONNECT

•Connect with each other

•Strengthen existing ties

Conference Objectives

•LISTEN - we want to listen to YOU!

•Connect - in every way possible

•Organize - to help you and us both WIN!

Housekeeping

•Back channel chat:

•www.tendenci.com/uc2007/chat/

•Today’s Schedules

•Surveys

How did we get here?

•Brief history of Schipul and Tendenci

•(yes BRIEF)

Schipul

•Founded Sept 1, 1997 (living room dba)

•Web design

•Focus on SECURITY

•Auto Dealerships were first clients

•Office & second employee 1998

•Network Consulting a portion of early biz

(Dark) Days of our Lives 2001 - 2002

•Bursting of the .com bubble

•need for recurring revenue

•Competition from India/China

•Financial losses both years (none since)

Challenges

•Flash? Fun, but not so hot.

•down to 6 employees from 12

•9-11 shut down ALL new business

•Internet = Direct Marketing

•Began more code reuse

•Long time clients stuck by us - THANKS!

Learning to Hunt

•Schipul - The Web Marketing Company

Web Marketing

•Web Marketing Fundamentals Article

•Search Engine Optimization gets serious

•Automation of SEO produces results

•Help clients MAKE MONEY

Custom Programming

•Large early clients in the energy sector

•Custom programming

•Clients drove interface design

Codebase (2001)

•Pre-Codebase included SPEGCS, CIA Project, and several .com startups

•Code reuse within the company resulted in “codebase” 2000 - 2002

•First codebase client was PRSAhouston.org

•Event Registrations first BIG module

Tendenci

•Advertising and Branding emphasis

•Tendenci Brand name - Randy Sarinas

•“Relationship Marketing Application”

•Did NOT include CMS

•Evolution led us to current reality:

Jennifer Brooks

Tendenci Benchmarks•Activity, Monetary, Best Practices

Rodney Sabrsula

•Update on the Network Environment

Server Environment

•We started out in a closet. No really!

•Outsource / Insource Hosting

•SECURITY COMES FIRST

Future Network

•SECURITY FOCUSED

•Multi Location

•Multi Continent

•Low Cost Innovation

Where to now?

The Tendenci Network

•Continued focus on SECURITY

•More VIDEO!

•Leverage the Tendenci network

•Social Media Integration

•Trusted sites sharing data

•Easier imports / exports

Open Standards

•RSS and Atom (vendor wrangling)

•OpenID Support

•Facebook App integration

•OPML for “list” sharing

•CAP - Common Alerting Protocol

•Sitemap XML files for SEO

Possibilities

•Salesforce Integration?

•Netsuite Integration?

•Richer Accounting Interface?

Visualization

Intelligent Notifications

? results from listening to YOU at this conference!?

Questions before we break for

panels?