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OBLIGATORY PROMOTIONAL SLIDE
Local SEO Guide is a full service SEO agency I run local
We have some great clients
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BRANDING, #THESTRUGGLEISREAL
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http://www.localseoguide.com/why-is-this-closed-listing-not-like-other-
closed-listings/
SMALL TACTICS, BIG RESULTS
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Page level optimization results1,991 keywords in position #1 to 13,493 keywords in
position #1
5,005 keywords in positions #2-5 to 28,751 keywords in position #2-5
Citation optimization results11,686 keywords ranking in position #1 to 14,569
keywords in position #1.
ARE YOU OPTIMIZING FOR IMPLICIT GEO LOCATION?
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Number of queries containing “near me” or “nearby” have doubled in the past year.
HERE IS HOW ONE SITE IS DOING IT
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http://www.tripadvisor.com/Restaurants
DUNKIN’ DUPES
1,239 locations
48 Keywords per location
59,329 data points checked on a weekly basis
8,115 true duplicate or incorrect listings suppressed across 37 publishers
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METHODOLOGY
All keywords were geo-located by zip as there are multiple locations per city.Donuts
Location set to 92627
Explicit geo-location was called out both before and after the term.Donuts Costa Mesa
Costa Mesa Donuts
This is the first large scale study to demonstrate a direct correlation between citation consistency and Google My Business ranking.
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STUFF HAPPENED
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12/21/14 12/28/14 1/4/15 1/11/15 1/18/15 1/25/15 2/1/15 2/8/15 2/15/15 2/22/15 3/1/15 3/8/15 3/15/15
Local / 3 Pack Progress by Pack Type and Position Counts
3 Pack #1 Local Pack A 3 Pack #2 Local Pack B 3 Pack #3 Local Pack C Local Pack D Local Pack E Local Pack F
LOTS OF AMAZING STUFF
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Local / 3 Pack Progress by Pack Type and Position Counts
3 Pack #1 Local Pack A 3 Pack #2 Local Pack B 3 Pack #3 Local Pack C Local Pack D Local Pack E Local Pack F
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3 Pack #1 Local Pack A 3 Pack #2 Local Pack B 3 Pack #3 Local Pack C Local Pack D Local Pack E Local Pack F Total
Overall Gain by Pack Type and Position Counts
Gain % Gain
AND EVEN THINGS WE DIDN’T EXPECT
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Positive 6 Positive 5 Positive 4 Positive 3 Positive 2 Positive 1 ZeroChange
Negative 1 Negative 2 Negative 3 Negative 4 Negative 5 Negative 6
Rank Changes within Local or 3 Pack
Series1
TAKEAWAYS
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Enforcing citation consistency and removing duplicates produced a net 23% increase in pack presence.
This brand has an anemic SEO strategyNo indexable page per location
No Google My Business optimization
Don’t measure GMB traffic
ABT – ALWAYS BE TESTING
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Biggest benefit that brands have other then their strong domain is the number of locations.
Micro-understanding of the algo allows for deploying tactics at scale.
UNLIKE SMBS BRANDS CAN’T IGNORE IOS
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https://twitter.com/asymco/status/659112817275
072513
IF NOTHING ELSE DO THESE 5 THINGS
Get a good local SEO quarterback
Make sure your on-domain location pages are well optimized
Optimize your listings GMB, AM and Facebook
Clean-up the local data mess
Build links
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