State of Search 2015 Technically Technical by Jenny Halasz

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Technically TechnicalState of Search 2015

Jenny Halasz

#StateOfSearch@jennyhalasz

http://www.stryde.com/seo-is-dead-conspiracy-revealed/

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By the end of 2016…Internet traffic will total more than

ONE ZETTABYTE per year.

Washington Post, May 18, 2015

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1 ZETTABYTE=1000000000000000000000 bytes=

1 billion terabytes

That’s a lot of cat pictures.

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There are 47 billion indexed, searchable pages.

Sounds like a lot…

http://www.internetlivestats.com

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…but there are 1 billion websites!(give or take)

30 new websites per second.

http://www.internetlivestats.com

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WWW305.5 billion pages

47 billion

http://www.internetlivestats.com

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WWW

305.5 billion pages

47 billion

http://www.internetlivestats.com

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And that’s just www…

http://www.worldwidewebsize.com

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86.75%

46.03%http://www.internetlivestats.com

#StateOfSearch@jennyhalaszhttp://www.stryde.com/seo-is-dead-conspiracy-revealed/

STILL THINK SEO IS DEAD?

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No…

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Stemming & synonyms

semantic search

knowledge graph

rich answersauthorship

entity search

rank brain

But what about…

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Rank Brainhttp://searchengineland.com/rankbrain-changes-entity-search-234345By Kristine Schachinger

Iced tea Iced tea glass

Iced tea goji glass

Iced tea dissolved

sugar glass

Glass of sugary

iced tea

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Quality=Architecture+Trust

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Subject – Predicate - Object

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Subject 1

Subject 2

Subject 3

Predicate 1

Predicate 2

Predicate 3

Object 1

Object 3

Object 2

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Scenario 1Content in multiple English speaking countries. Use the x-default hreflang tag?

No.X-default should only be used when IP location or geographic targeting is used.

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Scenario 2Need to block link value from flowing to a page and the pages underneath it.a. Block top page with robots.txtb. Block top page with noindexc. Nofollow at the source of all links to top pageAnswer: None of the above.

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Scenario 3Google says don’t remove low value content to get out of Panda. Is this right? Not exactly.G prefers high value content. Removing low value only will not be enough to reverse trust loss.

Decoding GoogleSpeak: http://searchengineland.com/decoding-googlespeak-232785

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Scenario 4Web design agency says all content should be 3 levels from the home page. Is this true?

No.This is the old way of thinking where search engines and visitors enter through home page.

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Scenario 5When deciding what content to feature on a landing page, let user needs guide you.

Yes.Don’t allow internal politics to trump user needs. Change featured content often, but theme it.

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Google has problems to solveA

Site

Their Customers

Ad Delivery

Their Shareholders

The Almighty $$$$

Their Quest to Rule the World

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3 Takeaways• Get things in order. Have an agenda.

Don’t waste time.Google is your

boss.

• Build site architecture based on what users want.

User intent comes first.

• The average user’s attention span is 3 seconds. Don’t waste it.Speed matters.

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Jenny Halaszjlh-marketing.com

@jennyhalasz

Thank You!