© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Growth and direction Future Customer Experiences 1
Jun 24, 2015
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Growth and
directionFuture Customer Experiences
1
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Traffic
13 April 2023The Path to Marketing Unification
2
Adobe Quarterly Digital Intelligence Briefing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Influence
13 April 2023The Path to Marketing Unification
3
Adobe Quarterly Digital Intelligence Briefing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Revenue
13 April 2023The Path to Marketing Unification
4
Adobe Quarterly Digital Intelligence Briefing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Strategy and Investment
13 April 2023Future Customer Experiences
5
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Inspiration
13 April 2023Econsultancy, Enterprise Priorities in Technology and Marketing, 2014 6
61% of the Global 1,000 say that mobile is top factor in all marketing and customer service infrastructure decisions….
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2015 Budgets: Mobile outpaces all other digital priorities
13 April 2023
7
Social
Paid search
Organic search (SEO)
Display ads
Content marketing
Mobile
0% 20% 40% 60% 80% 100%
11%
14%
16%
17%
18%
19%
34%
26%
37%
34%
28%
46%
51%
42%
53%
40%
35%
43%
27%
22%
13%
7%
6%
14%
9%
7%
7%
10%
3%
3%
1%
3%
2%
1%
1%
Significant increase Some increase Status quo Some reduction Significant reduction
Econsultancy, Enterprise Priorities in Technology and Marketing, 2014
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Strategy without budget is a good intention…
13 April 2023
8
Adobe Quarterly Digital Intelligence Briefing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What defines the mobile elite?
13 April 2023
9
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
7 ways to Move Forward
13 April 2023Future Customer Experiences
10
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Facing our limitations
13 April 2023
11
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#1 Analytics
12
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#2 Testing
13 April 2023
13
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#3 Automate what can be automated
14
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#4 Personalize what can be personalized
Econsultancy, Real Time Marketing Report 2014 15
Customers expect us to provide relevant information regardless of channel…
Customers expect us to provide relevant information regardless of device…
82%
77%
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#5 Multi-channel
13 April 2023
16
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#6 Lose the silos
13 April 2023
17
Adobe Quarterly Digital Intelligence Briefing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#7 Look ahead in time (and space)
13 April 2023
18