StartupBus UK presentation

Sponsors of StartupBus UK 2nd September 2016

Hello! We are…

TODAY

About Cyber-Duck

User-Centred Approach

Creative R&D Efforts

Startup Hackathon Tips

Project Showcase

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Hacker’s Guide to UX

With an ISO accredited, user-centred approach, our award winning team will ensure your brand, website and marketing campaigns perform exceptionally, every time.

@ Cyber-Duck Ltd 2015

The European Union

BRANDS WE’VE WORKED WITH

@ Cyber-Duck Ltd 2015

Features in:

Product Hunt Smashing Magazine

We built and launched the Android version after popular demand

We kicked-off our strategy to boost downloads and awareness (of UX Companion and Cyber-Duck) by pitching to key publications and resource libraries Including a nod at all our speakers’ events, from UX London to SXSW

OCT 2014

MAR 2015

7,000 downloads in a single week

13,800 downloads from 97 countries

534 UPVOTES

Usability Geek

Features in:

Product Hunt Smashing Magazine

We built and launched the Android version after popular demand

We kicked-off our strategy to boost downloads and awareness (of UX Companion and Cyber-Duck) by pitching to key publications and resource libraries Including a nod at all our speakers’ events, from UX London to SXSW

OCT 2014

MAR 2015

7,000 downloads in a single week

13,800 downloads from 97 countries

534 UPVOTES

Usability Geek

As launch excitement fades, it’s easy to let products dwindle. We quickly noticed downloads had begun to plateau over the summer: from 1200 to 720 per month

APR 2015

SEP 2015

OCT 2015

Creating a long-term design / content strategy could build consistent engagement with our passionate community – and continue bringing value to Cyber-Duck

So… we refreshed UX Companion’s microsite

Critically, we started releasing consistent content updates

Subtly animated graphics made the features crystal clear and community social reviews increased credibility

2 new articles per monthwith user-generated and trending topics

TODAY

1,200 average installs per month

…and the effect?

We hit our highest number of installs per month in February with 1,630!

22,400 on iOS and 9,600 on Android

32,000 unique installs

Up from 50 during the summer plateau

70 active daily users

As launch excitement fades, it’s easy to let products dwindle. We quickly noticed downloads had begun to plateau over the summer: from 1200 to 720 per month

APR 2015

SEP 2015

OCT 2015

Creating a long-term design / content strategy could build consistent engagement with our passionate community – and continue bringing value to Cyber-Duck

So… we refreshed UX Companion’s microsite

Critically, we started releasing consistent content updates

Subtly animated graphics made the features crystal clear and community social reviews increased credibility

2 new articles per monthwith user-generated and trending topics

TODAY

1,200 average installs per month

…and the effect?

We hit our highest number of installs per month in February with 1,630!

22,400 on iOS and 9,600 on Android

32,000 unique installs

Up from 50 during the summer plateau

70 active daily users

BARCLAYS HACKATHON WINNER

TAKEAWAYS

Define your audience

Solve real user needs and desires

Find how you can stand out

Develop key features first and

iterate

Steadily engage and support your

audience

The hackers guide to UX v0102

Danny Bluestone - September 2016

• About • The world we live in • The lean approach • What is UX • Overarching principles • Tactics

TODAY…

The world we live in1

Google sets AI standards Apple sets UI standards

THE WORLD WE LIVE IN

Amazon sets shopping standards

Facebook sets social standards

THE WORLD WE LIVE IN

http://smartiplex.com/2014/09/09/technology-life/

Would you be interested in wearing a sensor device assuming it was from a brand?

WEARABLES

FRAMING UX

The lean approach1

http://seriesf.com/post/117010627556/eric-ries-takes-page-from-tim-ferriss-begins

The Lean startup method is not about cost, its about speed

Eric Ries, The Lean Startup

https://www.thoughtworks.com/insights/blog/how-business-leaders-create-lean-enterprise

https://www.thoughtworks.com/insights/blog/how-business-leaders-create-lean-enterprise

PROBLEM Ethnography to research customer problems and find opportunities. What will be the triggers and motivations?

LEAN CANVAS

SOLUTION Start with task tables and move into prototypes. Bake in ‘shareability’ and distribution in from outset

Consideration:Alternatives and mental models

KEY METRICS Put customer satisfaction at the core and thinkabout the KPIs you will use

UVP Make sure your UVP is clear within your messaging and brand strategy. Can you build in connection tools?

Consideration:Education curve, brand awareness as well as retention.

CHANNELS Which channels will you use and why, think about availability, consistency and seamlessness

UNFAIR ADVANTAGE Your brand’s infrastructure, personalisation and your psychological ‘hook model’

CUSTOMER SEGMENTS List your personas and verify them with real people. Use your personas to inform your designs.

CYBER-DUCK LTD

Consideration:Early adopters, different generations,rewards

COST STRUCTURE From a UX perspective, plan the importance of ongoing design, usability reviews, CRO, quality assurance and organic marketing. Is there a way to crowd source features and content? Can you create a tribe of early adopters within your CRM?

REVENUE STREAMS How can you build in co-efficient revenue models to minimise advertising costs? Think about how you can increase user retention and ‘bake’ in reward models as well as up-selling and partnerships.

Through a UX lens

What is UX2

The overall experience of a person using a product such as a website or computer

application, especially in terms of how easy or pleasing it is to use.

According to Wikipedia

UX IS NOT UI

Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design

Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design

HOW UX HAS BEEN VIEWED (“THE WHAT”) HOW UX NEEDS TO BE VIEWED (“THE WHY”)

Overarching principles3

CORE MODEL

http://alistapart.com/article/the-core-model-designing-inside-out-for-better-results

TECHNOLOGY

• IoT - The Internet of Things is a precursor of fashion technology.

• Innovation - Miniaturisation of sensors (e.g. GPS, NFC, accelerometer),

temperature, pressure, magnetometer, microphone and even chemical sensors.

• Limitations - Batteries, healthcare approval, regulations, different demographics.

DESIGN A SYSTEM ‘NOT A DESTINATION’

When designing a product, think about the ‘entire system’, not just a ‘destination’.

BRAND STRATEGY

• Essence - The brand essence and values need to tie into the manifestation of the

UX (e.g. Amazon smile, customer is always put first).

• Names - Descriptive names are loved by search engines whereas distinctive

names are favoured by trademark lawyers.

• Visual aspect - “What is beautiful is usable”, invest in your art direction.

• Originality- Make sure your visual language, photography, videos and icons are

authentic and unique.

http://www.thevisibilityproject.com/2014/12/31/this-music-video-brings-maya-angelous-final-project-to-life/

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou, Artist and activist

Tactics4

SYSTEM MAPPING TOOL To create system, sitemaps and app maps

http://quirktools.com/smaps

SKETCH A visual design tool

http://bohemiancoding.com/sketch/

MARVEL APP Quickly produce interactive prototypes with no coding

https://marvelapp.com

UX RESEARCH Conduct online usability testing with verify app

http://verifyapp.com/tour

Take aways5

CONCLUSION

• Use comics to create user scenarios while working on the lean canvass

• Get sketching as soon as you can, start with the most ridiculous ideas

• Start branding and growth strategy from the outset and ‘bake it in’ to the UX

• Prototype early and do field research

• Your pitches will need to show what the ‘experience’ is about

Thank youWe help brands run UX workshops and hackathons, get in touch for more info:

@danny_bluestone @cyberduck_uk

www.slideshare.net/mesibot