Startup Turkey - Tansu Yegen

TansuYeğenSamsung

South Korea

2011

19531940

1960 19721986 1990

2000

200

400

600

800

1000Billion

USD

South Korea GDP Grew about 740 Times

Samsung’s Vision

* 60 Years of Korean Economic Development History (KDI , 2010)

High rate of

Savings and

Investment

Focus on

Overseas

business

Focus on

Productivity

Highly Educated people

What made Korea to Get Here?

7

8

Education Retail Hospitality Finance Healthcare Transportation

• System air conditioner

• Enterprise Network

• Mobile Network Infrastructure

Connected

Infra-

structure

Full lineup

of

Devices

Vertical and

horizontal

Solutions

Customer-

centric

Services

• Mobile devices

• Lap top

• TV

• Printer

• Monitor

• Digital Radiography

• LFD

• Vertical-specific solutions

• Horizontal solutions

• Partner solutions

• Briefing Executive Center

• Financing Program

• Smart Care Pack Ne

w B

us

ine

ss

Ex

pe

rien

ce

9

10© 2014 Global B2B Center

11

New Paradigm of B2B Market

The Second Phase of Consumerization of IT

• Smartphone or tablets

• Software and web-services for

consumers: Skype, ChatOn, Google

Docs

Consumer Devices in the ENTERPRISE

• Technology is at the core of business

• Company’s technology decisions can

change its business model

TECHNOLOGY REVOLUTION of Business

12© 2014 Global B2B Center

120102

77

85

73

85

95 95 91

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TansuYeğenSamsung