Pitching i d eas . Shortend manual for pitches GIULIANO IACOBELLI co-founder @Stamplay
Startup pitch shortend Manual
May 06, 2015
Pitches should be short and informative. It's essential that startup entrepreneurs be able to answer the following questions in a pitch.
What is the problem you're solving? Who is this for? Who's the customer? What makes this unique or defensible? Can I copy it? Does it stand out? Is it interesting in some way? What’s the market opportunity?
What is the problem you're solving? Who is this for? Who's the customer? What makes this unique or defensible? Can I copy it? Does it stand out? Is it interesting in some way? What’s the market opportunity?
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Transcript
Pitching ideas.Shortend manual for pitches
GIULIANO IACOBELLI
co-founder @Stamplay
Pitch Types
Elevator Competitive Investor
Duration
Purpose
Format
1 min 2 - 5 min 20 min
Every day Excitement Information
Clear Structured Data Intensive
Reminder
PITCHING IS HARD
Pitch Result Feedback
refine
Keep in mind
INVESTORS HAVE SEEN A LOT OF PITCHES YOU SHOULD BE:
1. DIFFERENT (SHORT AND CONCRETE)
2. ORIGINAL (INVOLVE YOUR AUDIENCE)
What investors care?
TEAM
What investors care?
TEAM
What investors care?
TEAM
INTRODUCING TEAM
THEY WANT TO KNOW YOUR TEAM AND WHAT MAKES YOU SPECIAL SO TELL THEM:
• NAME
• EXPERTISE
• WHAT MAKES YOU A GREAT TEAM
What to say chart
What to say chart
What to say chart
Elevator Pitch
My company, [NAME], is developing [OFFERING], to [TARGET AUDIENCE],
[SOLVE A PROBLEM], with [YOUR AMAZING SOLUTION]
The Offer
1. Be Specific
2. Avoid Buzzword
3. Skip Adjectives and superlatives
The Audience
1. Identify Demographics
2. Specity your market
3. Clarify the buyer
The Problem
MAKE SURE THAT EVERYONE CAN UNDERSTAND THE OFFERING.
GIVE HINTS OF THE BUSINESS MODEL.
The Amazing solution
EXPLAIN WHAT MAKE
YOUR BUSINESS UNIQUE
YOUR TURN.
http://giulianoiacobelli.com
@giuliano84
http://facebook.com/giuliano.iacobelli
Thanks.
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