[Startup Nations Summit 2014] Competition - Taiwan

Make Opening Restaurant a Better Business

"Something Born for Restaurants"

In 2010, we founded 『Mazendo』, the best noodle place in

Taipei. As restaurant got popular, we found POS became the

bottleneck of operation.

We realized we need a better POS to become a better restaurant,

but we were unable to �nd an ideal one in the market. We want

something smooth, �exiblele , and robust. Something born for

restaurants.

So we decided to build a whole new kind, and thus we founded

iCHEF Inc. in 2012.

"Because Small Restaurants are Awesome"

iCHEF Inc. develops operation-integrated iPad POS Apps for

restaurants. With a restaurant soul inside, our solutions are

simple, effective, and embraced by over 100 small restaurants

in Taiwan and Hong Kong. iCHEF is the no.1 restaurant POS

App on the market.

Awarded “Best Startup in Taiwan” by Bnext and

“Most-Promising Startup” in 2014 Echelon Japan, iCHEF Inc.

runs with a mission of making opening restaurant a better

business.

Because small restaurants are awesome.

"Best Startup" Taiwan 2013,Business Next

"Most-Promising Startup" Echelon Japan 2014, e27

"Outstanding e-Invoice Contributor" Minister of Finance of Taiwan, 2013

Our Solution

iCHEF POS App“Designed by Restaurant for Restaurants,

a Smarter Restaurant POS”

Not Just a Cashier.From wait line to tax-reporting,

entire �ow smoothly done on iPads.

Wate line Table Order

Management PaymentCashier

Not Just a Cashier.From wait line to tax-reporting,

entire �ow smoothly done on iPads.

ManagementReal-time On-Line KPI

Browser-base Restaurant Setup

Wait LineOrdering while Waiting. Modifying the Sequence.

PrintingMultiple Printers for Teamwork

Easy-to-Read Ticket Layout

OrderingGreat Look Photo Items

Flexible and Quick Modi�er

CashierItem-base Bill-Splitting

Highly Flexible Discount Setting

TablesSuper-Easy Table Changing

Drag-and-Drop to Move Tickets

Features

Simple : Beyond Expectation

EasySetting your POS just like setting your Facebook

Quick60 minutes to get every-thing ready, and 5 minutes to learn how to use it

FriendlyInterface is so easy that even elders can easily master it

Wi-Fi Internet

Flexible : Never Seen Before

No-LimitOne device or more? Changing locations? As you wish.

No-PCNo needs for PC, Mac, or any computer in store.

Non-StopLost Internet? Don’t event feel it! Broke your iPad? Not a prob-lem!

Effective : Market Proven

Operation Ef�ciency

+30%Staff Needs

-20%Adapted Restaurant

200+Stores

Steps needed to serve a customer per waiter

Step

Step

Ownership Cost

Software Hardware

$100 USD/Month(1iPad / 1Store)

735 USD

+$25 USD/Month(for each more iPad in Store)

1,320 USD

or

Free to Choose

Users

200+Over 200 Restaurantsin Taiwan and Hong Kong

“No more chaos during peak hours”

Sean, owner of MAZENDO

“Easily integrated with operation and space”

Max, owner of Suger Bistro

“Hearing customers from iPads on my hand”

Birch, owner of CYCLO

“Modifying items easier than ever”

Ariel, owner of JINGQI

Media’s Perspective

"iCHEF Turns iPad into Mobile POS" Business Next,2013

"Digitalize the Dining Business" Men's Uno HK,2013

"Using iPad to Remote Control Kitchen" USTV,2013

"Using iPad to Order and Control Kitchen : Impressive and Staff-Saving" Next TV,2014

"Taiwan’s iCHEF sets the new standard for restaurant POS system" Vulcan,2014

"iChef’s restaurant point of sales solution impresses at Echelon Tokyo" THE BRIDGE,2014

Actually, iCHEF is Way Beyond POS

When a restaurant uses iCHEF, it’s every step of operation is connected with our on-line platform. iCHEF became the operation system of that restaurant.

KitchenWait Line

ManagermentOrder

CashierTables

With merely 200 restaurants using iCHEF, we process over 200,000 transactions on-line a month, and we are expect-ing to serve more than 600 restaurants before 2015.

With that, iCHEF is a great platform for restaurant On-line-to-Of�ine application integration.

From table reservation to payment, it will be easier than ever for on-line service provider to connect their service with local restaurants.

KitchenWait-line

Community

Marketing

Reservation

Pre-Order

Delivery Payment

Membership

Dining Record

ManagementOrder

CashierTables

We iCHEF believe that technology is to serve, not to re-place, the staffs in the restaurants. A dining place without service is called vending machine corner, not a restaurant.

And an ideal restaurant technology should be designed to �t-in and support the current highly-evolved restaurant operation but to “revolutionize” it.

So this is iCHEF POS App, a smarter restaurant POS de-signed by restaurant for restaurants.

Make Opening Restaurant a Better Business

www.iCHEF.tw