Startup ignition quotes

“STARTUP IGNITION” Quotes (Part 1)

David Newberry

The following are a series of quotes that have been shared in the book,

“Startup Ignition”

“Be number one, or number two or get out”Jack Welch

Opportunity – Brand – Achieving Growth

“If markets are to be segmented and cultivated, they must meet certain requirements. Segments must be Measurable, Substantial, Accessible, Differentiable, and Actionable”Philip Kotler

Opportunity – Brand – Achieving Growth

“If I had asked people what they wanted, they would have said faster horses”Henry Ford

Opportunity – Brand – Achieving Growth

“You can’t just ask customers whatthey want and then try to give that to them”Steve Jobs, Former CEO Apple

Opportunity – Brand – Achieving Growth

“He uses statistics as a drunken man uses lamp-posts...for support rather than illumination”Andrew Lang, a Scottish Poet

Opportunity – Brand – Achieving Growth

“People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard”John Harvey-Jones

Opportunity – Brand – Achieving Growth

“Don’t find customers for your products, find products for your customers”Seth Godin

Opportunity – Brand – Achieving Growth

“Cost is of no importance in setting the price. It only helps you to know whether you should be making the product”Philip Kotler

Opportunity – Brand – Achieving Growth

“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things”Steve JobsOpportunity – Brand – Achieving Growth

“If Plan “A” fails - remember you have 25 letters left”Chris Guillebeau

Opportunity – Brand – Achieving Growth

“Things that are important have names”David Newberry

Opportunity – Brand – Achieving Growth

“A name will last longer than any other investment you make in your business. Whether people see it on your storefront, read it on your badge at a trade show, or see it on their caller ID, your brand name makes a critical first impression--even more than your shoes”Alexander Watkins

Opportunity – Brand – Achieving Growth

“Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going”Seth Godin

Opportunity – Brand – Achieving Growth

“No one ever succeeds without the help of others”Jay Abraham

Opportunity – Brand – Achieving Growth

“Your culture is your brand”Tony Hsieh

Opportunity – Brand – Achieving Growth

“What really decides consumers to buy or not to buy is the content of your advertising, not its form”David Ogilvy

Opportunity – Brand – Achieving Growth

“The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas”Philip Kotler

Opportunity – Brand – Achieving Growth

“Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it”John Battelle

Opportunity – Brand – Achieving Growth

“Find interesting stories to tell – look to your customers or challenges in your industry. Don’t worry so much about talking about your products. Build an audience first with compelling stories”Tim Washer

Opportunity – Brand – Achieving Growth

“In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last”John Romero

Opportunity – Brand – Achieving Growth

“Fishing can be a good metaphor for finding the right prospects to progress. You often think you have hooked a fish but invariably you haven’t, however when you do hook a fish you know you have. Think like a fisherman and and focus all your attention on reeling in the ones who have bitten, rather than those that are only nibbling”David NewberryOpportunity – Brand – Achieving Growth

“Until you have your first three or four customers, you really don’t have a business” David Newberry

Opportunity – Brand – Achieving Growth

“You can have everything in life you want, if you will just help enough other people get what they want”Zig Zigler

Opportunity – Brand – Achieving Growth

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”Maya Angelou

Opportunity – Brand – Achieving Growth

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products”Brian Halligan, CEO Hubspot

Opportunity – Brand – Achieving Growth

“We’re all learning here; the best listeners will end up the smartest”Charlene Li & Josh Bernoff

Opportunity – Brand – Achieving Growth

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”Charles Darwin

Opportunity – Brand – Achieving Growth

Thank You

Please download the free book hereStartup Ignition

It is also available in iBooks

David Newberry is the founder of Market-In360 and can be contacted at [email protected]