Entrepreneurship Why, How and What’s Next by Andi Sie Startup Entrepreneur and Investor
Jul 06, 2015
Entrepreneurship
Why, How and What’s Next
by Andi SieStartup Entrepreneur and Investor
WHY?
• Why Not (e.g., I want to be an entrepreneur because I hate my job and I want to try something else)
• Just Because (e.g., My parents and grandparents are entrepreneurs and so am I)
• Purpose**Purpose is beyond Passion, consider this the key to success that will help entrepreneurs go through hard times
Example:
In 2012, ~ 1 out of 3 Americans are considered obese, over 147 Billion in associated medical costs.Source: American Heart Association, Center for Medicare & Medicaid Services 2012.
Can we do something about this???
• Before
How about this idea to scare people away from consuming junk?
• After
Fat 40%
Salt 52%
Passion Driven Startups
Sport Bleacher Report
Home Decor Houzz
Design Pinterest
But we should look for purposebeyond passionExamples of Purpose Driven For Profit Businesses• Cliff Bar - Make food that makes the world a better place
• Google - Organize the world’s information and make it universally accessible and useful
• Kiva - Make food that makes the world a better place
See more: http://gamechangers500.com/
How to look for a purpose?
Be compassionate, then:
• Observe your surrounding
• Identify problems
• Challenge status quo
Look for opportunity within your domain
IndonesiaOpportunity Within
I found the purpose, I want to change the world, now what?
Over 90% of startups failed!Source: http://www.amazon.com/You-Build-Will-They-Come/dp/047056363X
Most founders failed to create the future with customers.Source: http://hbswk.hbs.edu/item/6591.html
Now you need to look for a winning product idea to deliver your purpose
Keep in mind…
How to identify a winning product idea for your next startup?
Use these simple I.T.C formula
• Impact – wholesome purpose ?
• Top Down – market size, customers, channels, cash
• Capability – leadership, ability to make the product
What’s Next?
• Positioning. Understand where you are at in life. Be aware and thankful of who you are, what you have and your surrounding
• Act. Don’t wait, take actions right away
• Measure. Measure your progress based on impact
Bonus: Free Winning Product Identifier
Scan the qr code on the left or go to: http://bit.ly/winningproduct
Connect
Andi Sie
Startup Entrepreneur and Investor
@andisie
andisie.com
Let me know how can I be of assistance