WELCOME Starting Your LinkedIn® Profile BRUCE BIXLER
Starting your LinkedIn profile Schaumburg lLbrary 2015
Aug 06, 2015
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WELC
OM
E
Starting Your LinkedIn® Profile
BRUCE BIXLER
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©Bruce Bixler [email protected]
The #1 Professional Network
Starting Your LinkedIn Profile
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• LinkedIn is not social media it is a BUSINESS NETWORKING & Marketing tool
• LinkedIn it is not a Rolodex of contacts it is a search engine of 364 million profiles
• LinkedIn is not an on-line resume it is your Digital reputation
©Bruce Bixler [email protected]
Starting Your LinkedIn Profile
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Starting Your LinkedIn Profile
First job position 20%Confirm first job position 5%
Describe your current position 5% Industry and postal code 5%
Second job position 20%Add 5 Skills 5%
Add your education 25%Add a picture 5%
Add at least 50 connections 10%
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
Incomplete profiles are 40 times less likely to be viewed in key word searches
Profiles w/o pictures are 14 times less likely to be viewed by people searching on LinkedIn
LinkedIn's first search algorithm is search for profiles that are 100% complete
Change the default URL for your profile to your name and link to your profile from other sites and posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http:www.linkedin.com/brucebixler49
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
To Build or Not to Build
Background
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
To Build or Not to Build
Your Headline
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
Build your profile Summary.
©Bruce Bixler [email protected]
By positioning your LinkedIn Summary as a resource rather than a resume, you bring immediate value to your target audience, you also build an online reputation as the subject matter expert and begin to create a lead generating views and requests to connect and maybe even a job opportunity.
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Starting Your LinkedIn Profile • Add descriptions to your LinkedIn Profile
Summary Section– Summary should start with your email address at top
– Summary paragraph one should be about what you do your job
– Summary paragraph two should show how you have added value to a previous employer tell a story (SAR)
– Summary paragraph three how you will solve a companies problems use a story (SAR)
– Call to action to action.
• Add keywords to your LinkedIn Specialties Section
– Specialties is not a conversational section– It is a GOOGLE SEO search term location– All related keywords, separated by a comma©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
To Build or Not to Build
Use Action Words
Omit Months
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Starting Your LinkedIn Profile
Current position IF you are “In Transition”
• Marketing Manager at Marketing Resource• Marketing Manager at Marketing Consulting• Marketing Manager at Independent Contractor• Marketing Manager at Self Employed• Marketing Manager at Entrepreneur• Marketing Manager at Marketing manager• Marketing Mgr & Group Owner at (Group Name)• Marketing Mgr &Volunteer at Red Cross• Marketing Mgr & Networking Facilitator at Harper College• Marketing Mgr & Group Facilitator at Job Search Circle• Marketing Mgr & Accountability Group Manager at St. Hubert’s
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Starting Your LinkedIn Profile
• Choose 30-45 groups where your target people or companies are
Your Specialty – – 10 to 15 groupsHR – 5 to 10 Largest GroupsLocal Groups – – 10 to 15 groupsAlumni groups
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The Interests section is heavily indexed on all fields. You can add keywords followed by a comma, that shows your professional interests, follow it up by including your “signature block” data or your name (“I’m interested in furthering my engineering career in management roles. John Smith”). If you have a common name, your common name will get a little less common on LinkedIn.
Add your job title (Keywords) in your interests section
Starting Your LinkedIn Profile
©Bruce Bixler [email protected]
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Starting Your LinkedIn Profile
• By Connections: Expanding your connections is the single greatest way to maximize the power of LinkedIn’s network that today stands at over 364 million accounts with two new users joining EVERY SECOND!
• Add people you know• Add people you have worked with• Add people from social media platforms
©Bruce Bixler [email protected]
Qu
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Questions?
©Bruce Bixler [email protected]
Starting Your LinkedIn Profile
http://www.today.com/video/today/57041889#57041889
THANK YOU
Bruce BixlerMaster Practitioner
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
www.hobknobery.com
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