Starting a Club 1
Mar 26, 2015
Starting a Club
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How to Get Started
• Set a realistic start date• Determine how many people/months
– Advantages of more people in a club• Average customer sale $30• Easier to commit to a smaller amount• Cheap night out for your customer
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How to Get Started• Make a list of potential club members
– Good customers– Past hostesses
• Begin calling your list• Once you’ve filled a group, start working on the
next
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Getting Started
• Talk it up!• Have a sign-up sheet available at all of
your events• Advertise it on your flyers, DBWS, blogs,
etc.
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Friends Can Be in Separate Groups
• They will still come to class together.• A friend in a different group will often place a
separate order to support her friend’s club hostess month.
• Joining a later group encourages the first friend to renew and stay in the club so that they can come together.
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Recruiting and Stamp Clubs
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Recruiting
• Continually “soft sell” the opportunity– Talk about Stampin’ Up!
• Tell club members about your demonstrator meetings, convention, leadership, cruise, etc.
• Share event pictures
• Show off the latest edition of Stampin’ Success
• Talk about when you started
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Trigger Questions
• Questions that let you know that your customer is beginning to think about the opportunity– When she asks:
• “How did you get started?”
• “Where do you get your ideas?”
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Hostess Incentive as a Recruiting Tool
• Club hostess incentive = $10 free with $100+ in outside orders
• When your club hostess brings you outside orders:– Point out what a great demonstrator she would make
– Show her she has customers ready to go
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Using the Hostess Incentive
• If your club hostess has brought you outside orders and isn’t ready to join, invite those who place outside orders to join a club!
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Get ‘em While They’re Hot!
• Don’t wait for her group to end to sign up an excited club member as a recruit!
• Consider offering her your demonstrator discount for the remainder of the club.– Future hostesses won’t be short her order
– Consider the discount an investment in her training
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Stamp Club/Demo Training
• If a club member signs up in the middle of a club, use the remainder of the meetings for training:– Both product and technique training– They can use the club cards for display samples– They will learn from watching you
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The Stamp Club Social Network
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Social Network
• It’s an inexpensive, fun, and rewarding night out
• Groups of friends come together• Make new friends
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Social Network• Because friends don’t have to be in the same
group to come together, it encourages:– Guests to sign up immediately in a different group– Club classes always have new people; stampers
meet and network– New people in the area find a great network of friends
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