Looking at some basic principles to starting and running a successful business. Yembe Nfor Chief Executive, Y’ems Group Incorporated www.yemsgroupinc.com Starting a Business!
Looking at some basic principles to starting and running a successful business.
Yembe NforChief Executive, Y’ems Group
Incorporatedwww.yemsgroupinc.com
Starting a Business!
• Decide what you do (and what you don’t do)
• Decide who you serve (and focus on them intensely)
• Decide what makes you different (and do it)
• Manage cash flow (very closely)
• Manage employees (incentivize them for success)
• Manage customer expectations (under promise and over deliver)
• Set goals (and go after them)
• Expose yourself (tell the market what you do)
• Persevere (through the tough times)
• Always maintain your integrity (in everything you do)
10 Basic Principles
• A Vivid Picture of a desirable Future.
• The ability to think about or plan the future with imagination or wisdom.
Every Great Entrepreneur had a Vision…. every great person had a vision
Vision!
• Do you have what it Takes?
• Do you want to do this?
• Are you good at this?
• Being ridiculously good at What you do!
“Living a few years like others won’t, so that you can live the rest of your life like others
can’t”
What it Takes!
• Develop something people will want to buy
• Develop something so good people will wonder how they lived without it – Steve Jobs
• Develop something that stands out!
• Create a Revolution.
• Have a Unique Selling Proposition.
Develop your Biz Idea
• Know everything there is to know about the business
• Be a consultant
• Learn consistently
• Offer Everything you can.
• Always offer something more than promised
• Speak to people, don’t speak about your products
Become Ridiculously Good at your Business
• Strategic Planning – for the future!
• Marketing Planning
• Product Planning
• HR Planning
• Financial planning
• Evaluation
• Financing
Have a Business Plan
• Family and Friends
• Savings
• Bank Loans
• Investors (Angel)
• Incubators/Accelerators
• Crowd-Funding
Getting Funding
• Use services to generate cash flow
• Grind it out.
• Get creative. Funding sources are everywhere
• Use current resources in new ways
• Use an Incubator (ActivSpaces)
• Find an Accelerator
• Crowd-funding
• Differentiate yourself. Small things make a big difference
(Forbes)
No Funding?
Look To the Future
• Where do you want to be in 3 years?
• What do you want to be doing next Year?
• What do you want to accomplish this year?
• What happens when you aren’t there?
• Continuity
Think Strategically
• Business Opportunities.
• Training and Development Opportunities.
• Motivation.
• Government Assistance.
• Information.
• Liability.
• Funding.
Why?
• Sole Trader
• Partnership
• Private Limited Company
• Public Limited Company
• Etc.
Business Forms
}Limited Liability
• Location• Borrowed office, your room, garage, market, etc.
• Customer Service • Relationship with the people you serve.
• Marketing and Communication • Organizational/Personal branding
• Team
• Unique Selling Proposition
• Client Relationship
• The difference between big and Small companies.
• Business is all about Systems
• The way you deliver your services
Build Working Systems!
Working Systems
• You can do much work on your own, but you can never grown bigger working on your own.
• Hire people Smarter than You!
• Ensure their growth and development.
“If you want to go fast, work alone… if you want to go far, work with the right people”
Human Resources
• Focus should be on growing
• Growing your revenue
• Growing your outreach
• Growing your team
• Growing your clients
Growth
• People • Networking, benchmarking
• Skills.• Formal and informal education
• Resources • Financial, Human, Technological
• Contacts and Networks • Business networks, Alumni, njangui, etc
• Vision • Passion, Direction, Belief
• Stick-to-itiveness.
• Faster processes
• Greater outreach with the Internet
• Better business
• Distant business.
• Reduced cost.
• Marketing
• Networking Services
• Online Internet Researcher
• Virtual Assistant
• Career Counselor
• Messenger Service
• Consignment
• Franchisee
Trending Business Areas
• Client Service
• Attention to Detail
• Adding Value, Solving Problems
• Be Unique, Differentiate, Brand
• Deadlines before Details
• Build the Right Team
• Learning / Consulting
Best Practices
• Know your business.
• Know your customers
• Know the law
• Know your assets
• Add real value
• Keep good customers
• Manage money wisely
• Do it better
Summary