Start Garden SEO Paul Kortman @namtrok #StartGarden connexsocial.com/presentations
StartGarden SEO
May 13, 2015
Search Engine Optimization Presentation given at StartGarden on Jan 22 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Start Garden SEO
Paul Kortman @namtrok #StartGarden
connexsocial.com/presentations
Digital Marketing Agency● Organic Search● Online Ads● Copywriting● Content Generation● Social Media● Data Analysis
● Email Marketing● Conversion
Optimization● Inbound Marketing● Retargeting● Lead Generation
@namtrok #StartGarden [email protected]
E-Mail SignupsUsers visiting Website
165,278
Users visiting Signup Form508
Users signing up to the Newsletter326
- 164,770
- 182
0.31%
64.17%
Conversion Rate: 0.19%
@namtrok #StartGarden [email protected]
What is SEO?
Search Engine OptimizationThe efforts revolving around trying to get a
site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
or: Bring users to your site from search engines
@namtrok #StartGarden [email protected]
SERP
Shopping
Images
12
3
4
SEO vs PPC
SERP a bit deeper
SERP Elements
Date
Breadcrumb
Authorship
Snippet
SiteLinksMeta Description
Title
URL
back
Yes, there are Other Search Engines
● Google 67%● Bing 18% ● Yahoo 11%● Other 4%
Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232
@namtrok #StartGarden [email protected]
@namtrok #StartGarden [email protected]
● Lycos, Dogpile, Excite
● Altavista circa 1995
● Google circa 1998/2000
The authority algorithm
History of Search
Sources/ReferencesWho is most referenced?
The Authority Algorithm
@namtrok #StartGarden [email protected]
Keywords
● User terms vs. marketing terms● Often Questions● Title a page and write to it● EX: Keyword “Adopt a Pet”
○ Where can I Adopt a Pet?
@namtrok #StartGarden [email protected]
● <h2>,<h3>, <h4>, <h5>, <h6>● <img src=”keyword” />● <img alt=”keyword” />● <li>keyword</li>● <b>, <strong>, <i>, <em>● <p>keyword</p>
Other Important Locations
@namtrok #StartGarden [email protected]
Authority
● Popular/Authoritative sites are worth more
● Very difficult, any easy/paid link strategies get found out
@namtrok #StartGarden [email protected]
Social is the new player
● Shares● Likes● Comments● Followers● RTs/Mentions● Links
@namtrok #StartGarden [email protected]
A mention or a follow from an influencer will do more than a mention or a follow from me
Authority Still Matters
@namtrok #StartGarden [email protected]
Changes in last 3 years
● Social Media Plays a Significant Role● Authorship● Structured Data● Inbound Links (Anchor Text)● Keywords vs Query Intent (May 19)
@namtrok #StartGarden [email protected]
Advanced
● Speed matters: http://tools.pingdom.com/fpt/● 404s matter● 301s matter● Google Webmaster Tools● Broken link scanner
@namtrok #StartGarden [email protected]
Related Documents
