Information inside includes: Advertising to utilize before the ground breaking Contacts to help reach the local market Marketing research services provided by the SBTDC Helping Real People and Real Businesses SUCCEED STEPS TO HELP YOU GET STARTED
Jan 14, 2015
Informationinsideincludes:
Advertisingtoutilizebeforethegroundbreaking
Contactstohelpreachthelocalmarket
MarketingresearchservicesprovidedbytheSBTDC
HelpingRealPeople
andRealBusinesses
SUCCEED STEPS TO HELP YOU GET STARTED
Page 2 GettingReadyfortheGrandOpening
LocalAdvertisingInformingpotentialcustomersandthecommunityofanupcomingGrandOpeningisessentialinmakinganewbusinessasuccess.Thebestwaytodothisistoadvertiselocally.Primeoutletsincludethecitynewspaper,localtelevi-sionstations,thelocalradiostations,andbillboards,ect.
Whenexecutedcorrectlythesepowerfulmarketingtoolscanhelptoinformcustomersaboutanewbusiness.
MarketingDecisionsOneofthemostimportantfactorsinmarketingisdeterminingtheaudienceyouwishtoreach.Themarketthatyouintendtotargetshouldbeanyonewhomightbene itfromtheproductsorservicesbeingoffered.
Afterchoosingthemediumyouwishtomarketthrough,scheduletheadvertisementduringtimeswhenyourtargetmarketwillbethemajorityoftheaudience.
SocialMediacanalsobeutilizedtointroduceyourbrandtothemasses.OnlinesocialnetworkssuchasFacebookandTwitterarejustafewoftheonlinevenuesthatcanbeemployedtohelpyoureachpotentialcustomers.
TheSBTDCTheSmallBusinessandTechnologyDevelopmentCenterlocatedatArkansasStateUniversityofferscounseling,businessplanreviews,training,andmarketresearchtothesmallbusinesscommunity.
SBTDC
CreateYourself
3 Months before your opening…
Createanemailaddresswithyour
businessdomain
DevelopaCompanySignatureor
Logo
DesignaBusinessCard
Thesefewinitialstepsenableyoutobegincommunicatingwithpotentialcustomers.
Createanaccountforyourbusinesson
FacebookandTwitter
StartInvitingFriends
Makesuretoreview,sendmessages,and
uploadinformation,videos,andphotosdaily
SBTDC
SocialMedia
Thisallowspotentialcustomerstofindyourpagethroughsearch enginesaswellasallowthecommunitytobecomefamiliarwithyourbusinessorbrand.
Page 3
Page4
SBTDC
ContactJonesboroWebsites
CreatedbyOccasionsPublishingGroup,Jonesboro.comisanimportantresourceforlocalbusinesseswhowishtoreachconsumersinthecommunityandpromotetheirbrandforfree.
JonesboroOccasions274SouthwestDr.Jonesboro,AR72403Phone:870.931.0012
CompanyInfo:
Kait8isahighlytrustedlocalbrandthatallowsRegion8businessestoreachadistinctandtargetedaudienceinordertopromoteandinformviewersoftheirbrand.Kait8-TvOnlinehasbecomeawonderfulsourcefornewsandinformationthatoffersuniqueopportunitiestoadvertiserssuchas:
IntegratedContentSponsorships
TargetedOpt-InEmailCampaigns
StreamingVideoSponsorshipKAIT-TVP.O.Box790472CountyRd.766Jonesboro,AR72401Phone:870.933.8888
CompanyInfo:
Asconsumersgetsmarterandmorespeci icabouthowtheysearch,theyaresteppingawayfromtheglobalmarketplaceandreachingouttoalocalone.
AudreyHanes,AssociateEditor
Email:[email protected]
Contact:
Contact: HowellWestbrook,SeniorAccountExecutive
Email:[email protected]
Whenyoulaunchintoasocialmedia,takealookatwhichmediumsyourtargetaudienceusesthemost.
Keepinganeyeonsocialmediastatistics-Twittertrends,digitalmarketingtrends,andsearchenginerankings-isimportanttokeepinmindastheaverageinternetuser’sactivityshifts.Keepyourselfupdatedbycheckingsomeofthefollowingsitesforsearchengineandsocialmediastatistics:
SearchEngineOptimization
Searchengineshaverecentlybeenrecognizedasthemosteffectiveformofmarketingcomparedtohouseemail,viralvideo,houseblogs,socialsitepro iles,andTwitterfeeds.
Page 5
SBTDC
InternetResources
Themajorityoffirsttimevisitorswillhappenacrossyourpageviaasearchengineresult.
eMarketer.com
Hitwise.com
comScore.com
SearchEngineLand.com
SocialMediaResources
GettingListed
Onceyouhaveawebsitebesureand“GetListed”atwww.getlisted.org,aresourceforsmallbusinessownerstolearnmoreaboutthewaytheirbusinessesarelistedonline.
TheMalcoHollywoodmovietheatrereachesalargenumberofconsumersespeciallyduringnewmoviereleases.
Advertisingoptionsavailableinclude:
Page 6
Learnwhatisavailableinyourarea...
CovertAdvertising
PrintAdvertising
BroadcastAdvertising
OutdoorAdvertising
Exploringthelocaladvertisingoptionscanhelpyoutocollecttheinformationneededtonarrowdownwhichmediaoutletsyouwilleventuallyuse.
LocalAdvertising
CovertAdvertising
CinemaSpots
CinemaSlides
DigitalPreshow
LobbyPromotions
Covertadvertisingisauniquekindofadvertisinginwhichaproductoraparticularbrandisincorporatedinentertainment.
MalcoHollywood2407EastParkerRd.Jonesboro,AR72401Phone:870.802.3456
ContactInfo:
SBTDC
TheJonesboroSunisNortheastArkansas’regionalnewspaperservingover80,000readerswithamarketcoverageinsevencountiesofArkansaseachday.
JonesboroOccasionsisapublicationoflocally-ownedandoperatedOccasionsPublishingGroup.
ThispublicationisdedicatedtothecultureandlifestyleenjoyedbyreadersinNortheastArkansasandweexisttomakeasigni icantcontributiontothegreatergoodofthecommunity.
Page 7
PrintAdvertising
CompanyInfo:TheJonesboroSun518CarsonStJonesboro,AR72401
Phone:870.935.5525
JonesboroOccasions274SouthwestDriveP.O.Box1681Jonesboro,AR72403-1681Phone:870.931.0012
CompanyInfo:
SBTDC
LisaA.Lynn,AdvertisingDirectorEmail:[email protected]
Contact:
WilliamBlack,AccountExecutive
Email:[email protected]
Contact:
TheRegion8marketiscomprisedofapproximately25countiesinArkansasandMissouri.KAIT8capturesthemajorityoftheviewinghouseholdslocatedinRegion8andisthe#1stationin9ofthesecountiesandthe#1ABCaf iliateinanother8counties.
Page 8
BroadcastAdvertising
KAIT-TVP.O.Box790472CountyRd.766Jonesboro,AR72401Phone:870.933.8888
CompanyInfo:
Televisionistheonlymediathatcanreachlargeaudienceswatchingthesamethingatthesametime.
SponsorshipOpportunitiesinclude:
KAIT8DriveforLife
CommunityWeatherCams
ScholarshipSalute
TeacheroftheYear
FootballFridayNight
SBTDC
Contact:
HowellWestbrook,SeniorAccountExecutive
Email:[email protected]
SuddenlinkMediacanhelpyoueffectively,ef icientlyandaffordablytargetyouraudiencewithcabletelevisionadvertisingandasuiteofotheradvanceddigitaladvertisingsolutions.
SuddenlinkCommunications
1707StoneSt.
Jonesboro,AR72401
Phones:870.933.9300
LocalCommercials
CommercialProduction
MobileTextServices
NetworkPromotions
JonesboroRadioGroup314UnionStreetJonesboro,AR72401Phone:870.933.8800
JonesboroRadioGroupadvertisersenjoy,byfar,thelargestradiolisteningaudienceintheJonesboromarket.
CompanyInfo:
Page 9
SBTDC
CompanyInfo:
Contact: JimWatkins,AccountExecutive
Email:
Theadvantageradioadvertisingoffersyourbusinessstemsfromitsuniquecombinationofhighreach,hightargetability,andlowcost
MorMediaIncinParagould,ARisaprivatecompanyBroadcastingCompaniesofferingradioadvertisingaswellasradioadvertisingservices.
Page10
SBTDC
EastArkansasBroadcastersofJonesboroownsradiostationsacrosstheentirestate.Theyhaveacontemporarycountrystation,KFIN,apopularmusicstation,KIYS,aclasscountry,KWHF,alongwithtwoAMtalkstations,KBTM&KNEA.
EastArkansasBroadcastersAddressPhone:
CompanyInfo:
MORMedia400TowerDriveParagould,AR72450Phone:870-236-7627
CompanyInfo:
Employee,JobTitle
Email:
Contact:
Contact: Employee,JobTitle
Email:
RequestinformationfromtheJonesboroRegionalChamberofCommerceaboutsendinganewsletteremailblasttoallmemberswithinformationaboutyournewbusiness
Americanconsumersspendmoretimeout-of-homethanwatchingtelevision,readingthepaper,orlisteningtotheradiowhichallowsoutdooradvertisingtoreachconsumerswhiletheyaretraveling.
Page 11
OutdoorAdvertising
OtherResources
LamarOutdoor401WestParkerRd.
Jonesboro,AR72404
Phone:870.935.4603
JonesboroRegionalChamberofCommerce
P.O.Box789
Jonesboro,AR72403Phone:870.932.6691
ContactInfo:
ContactInfo:
SBTDC
Contact: AngelaTaylor
Email:
Page 12
SBTDC
The ASU SBTDC
NewOpportunitiesforSmallBusinesses
TheArkansasSmallBusinessandTechnologyDevelopmentCenterisastatewidenetworkthatservesandsupportsthesmallbusinesscommunityofferingone-to-oneprofessionalconsultingforbusinessownersandentrepreneurs.
LocatedonArkansasStateUniversity’sJonesborocampusintheDeltaCenter,theASUSmallBusinessandTechnologyDevelopmentCenterisapartofthestatewidesmallbusinessassistancecenters.
TheASUSBTDC:
In2010ourconsultantsworkedon30capitalprojectshelpingourcli-entsaccessover$7,900,000ininancing
Usingourresources120clientsreceivedassistancefortheirstartuporexistingbusinesses
SmallBusinessesthatworkedwithourconsultantscreated100newjobsandourworkresultedin140savedjobsthatmighthaveother-wisebeenlost
Conducted69smallbusinesstrainingworkshopswithover900attendeesontopicsfromStartingaBusinesstoBusinessFinancingOptions,andawidevarietyofcuttingedgemarketingworkshopsespeciallyinsocialmediaandon-linemarketing.
TheASUSBTDCassistsentrepreneursateverystageofbusinessdevelopmentandgrowth.Ourknowledgeableconsultingstaffandprovidedone-to-onecon identialguidanceandfeedback,plusinformation,recommendations,andre-sourcesspeci icallytailoredtoanysmallbusinessventure.
Primaryareasofassistanceinclude,planning,technology, inancing,market-ing,growth,management,technology,Websiteoptimization,andbusinesspro itability.
Startinganewbusinessrequiresextensiveplanningandpreparationwhichisquitetimeconsuming.Toassistinthisprocess,SmallBusinessandTech-nologyDevelopmentCenteroffersavarietyofservicestoassistnewbusi-nessowners.
Helpavailabletoyouincludes:
Adviceonoperatingchallengesinyourexistingbusiness
Reviewofyourbusinessplanandstrategies
Guidanceinstartingyournewbusiness
Adviceonpurchasingofexistingbusinesses
Preparationofyourloanrequest
FinancialAnalysisandbudgetdevelopment
WebSiteOptimization
MarketResearch
Page 13
ServicesOffered
SBTDC
Page 14
SeminarsOffered
AdditionalInformation
HowtoRegister
Online:asbtdc.ualr.edu/training/jonesboro.aspPhone:870.972.3517Fax:870.972.3678Email:[email protected]:ASUSBTDCP.O.Box2650
StateUniversity,AR72467
Training
TheSBTDCoffersawidevarietyofliveandonlineclassestothosewhoareinterestedinstartingabusiness.The irstcourserecommendedtothosewhoareconsideringstartingabusinessis"StartingaBusinessinArkansas."
TheASUSBTDCoffersseminarsandtrainingprogramsthatfocusonprovidingcurrent,practicalinformationonawidevarietyofbusinesstopics.SBTDCstaffandprofessionalsfromthebusinesscommunityteachbasicbusinessskillsaswellasprovidetrainingonmoreadvancedtopics.
MarketResearch
OurCenterhasaccesstoresearchmaterialsthatcanbeorderedandcustomizedbasedontheclientsbusiness.
Consulting
TheSBTDCcanassistyoubyprovidingfreeone-on-oneprofessionalconsultingonpreparationofloanrequests, inancialanalysis,andbudgetdevelopment.Consultantscanprovidegeneralbusinessadvice;however,theycannotprovidespeci ictax,accounting,orlegaladvice
SBTDC
OurConsultants
Page 15
HerbLawrenceCenterDirectorandTrainingDirector
Email:[email protected]
LauraMillerLeadBusinessConsultant
Email:[email protected]
RobertBahnBusinessConsultant
Email:[email protected]
LoisTravisAdministrativeAssistant
Email:[email protected]
SBTDC
Phone:(870)972-3517Fax:(870)972-3678E-mail:[email protected]
ArkansasStateUniversitySmallBusinessandTechnologyDevelopmentCenterP.O.Box2650StateUniversity,AR7246
ASUSBTDC