Start with ‘Why?’ @sustbusiness / #ProjectNZ
Start with ‘Why?’ @sustbusiness / #ProjectNZ. Protection of ecosystems Values shift: purpose led business Shift in global balance Global connectedness.
Jan 02, 2016
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Start with ‘Why?’
@sustbusiness / #ProjectNZ
Protection of ecosystems
Values shift: purpose led business
Shift in global balance
Global connectedness
Transparency & engagement
Changing climate & fewer
resources
@sustbusiness / #ProjectNZ
WHY? mega –trends
@sustbusiness / #ProjectNZ
@sustbusiness / #ProjectNZ
“People don’t buy what you do. They buy WHY you do it”
Simon Sinek
@sustbusiness / #ProjectNZ
The Power of Why
@sustbusiness / #ProjectNZ
Links to brain research
Lead by tapping into the limbic brain.
@sustbusiness / #ProjectNZ
Leaders think from the inside out.
People will work hard if they believe in the cause
1 – pay and benefits.
2 – enjoy the work, like the people you work with.
3- aligned with a (purpose) mission – your actions, hard work has PURPOSE.
Lisa Earle McLeod
@sustbusiness / #ProjectNZ
Ray Anderson, Interface
Janine Benyus, Biomimicry Guild
Michael Braungart & Bill McDonough, Cradle-to-Cradle
Karl-Henrik Robert, The Natural Step
Muhammad Yunus, Grameen movement
Jochen Zeitz, Puma
Elon Musk, Tesla
… + others …
@sustbusiness / #ProjectNZ
Inspiration from ZERONAUTS: Breaking the Sustainability Barrier.
John Elkington - volans.com
What is your why?
@sustbusiness / #ProjectNZ
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