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Start With The Name Of Allah;

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IMPORTANCE AND SCOPE OF MARKETING

Abdul Ghani 2k11/PA/01

Assigned By Dr. Sirajul Haq Kandhro

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MARKETING MANAGEMENT

Marketing management as the art and science of choosing target markets and getting, keeping, and growing customer through creating, delivering, and communicating superior customer value.

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IMPORTANCE OF MARKETING

Financial success often depends on marketing ability. Finance operations

accounting and other business function will not really matter if there is not sufficient

demand for product and services.So the company can make a profit. Many

companies have trump their latest marketing achievement on their websites.

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SCOPE OF MARKETINGWhat is marketed?Marketing people market 10 type of entities.1. Goods2. Events3. Persons4. Properties5. Information6. Service7. Experience8. Places9. Organization10. ideas

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SCOPE OF MARKETINGDemand states in market

Marketer must identify the demand states of market eight demand states are possible.

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SCOPE OF MARKETINGBASIC DEMANDS

Demand states in market

1. Negative demand (Situation where consumers avoid a product)2. Non existence demand (when consumers are unaware of or

interested in the product)3. Latent demand (A desire that is not currently being satisfied

because no satisfactory good or service can be located.)4. Declining demand (A situation that occurs when potential buyers

of a product start to purchase it less often or stop purchasing it altogether.)

5. Irregular demand (Interest in obtaining a product or service that can vary on a seasonal, daily or even hourly basis.)

6. Full demand (A situation that arises when the market's aggregate purchases of a product equates to its manufacturer's ability to produce)

7. Over full demand (when the supply of a product or service is not adequate enough to meet the demand in the market)

8. Unwholesome demand (The state of demand for a product in which perceived negative attributes of the product result in efforts by individuals or organizations to discourage the purchase or use of the product)

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http://www.businessdictionary.com/definition/consumer.html

http://www.businessdictionary.com/definition/product.html

http://www.businessdictionary.com/definition/buyer.html

http://www.businessdictionary.com/definition/purchase.html

http://www.businessdictionary.com/definition/interest.html


http://www.businessdictionary.com/definition/final-good-service.html

http://www.businessdictionary.com/definition/daily.html

http://www.businessdictionary.com/definition/market.html

http://www.businessdictionary.com/definition/aggregate.html


http://www.businessdictionary.com/definition/manufacturer.html

http://www.businessdictionary.com/definition/ability.html

http://www.businessdictionary.com/definition/produce.html

http://www.businessdictionary.com/definition/demand.html


http://www.businessdictionary.com/definition/attribute.html

http://www.businessdictionary.com/definition/result.html

http://www.businessdictionary.com/definition/individual.html

http://www.businessdictionary.com/definition/organization.html



FUNDAMENTAL CONCEPTS OF MARKETING & AND CHANGE IN

MARKETING MGT JAVAID ALI 2K11/PA/57

Assigned by Dr. Sirajul Haq Kandhro

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FUNDAMENTAL CONCEPTS OF MARKETING

1. Needs , wants , demands.2. Offering and brandings3. Value and satisifation4. Compitition5. Marketing environment6. Target markets , Positioning and

Segmentation7. Marketing Channals8. Supply chain

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1. Needs , wants, demand.Need is a basic requirement of human being to

live alive like food, water, air, shelter.Wants are the important after needs to know

that what is the wantage of consumers.Demand is also a important factor for marketing

purpose, to know the wish of the customers.

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2. Offering and brandingsBy advertising To give benefits to customers for their satsification. company must be branded to provide the best product like fast food , favourable etc

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3. Value and satisfactionBy giving discounts By selling the products at cheep costIt is premarily a combination of quality , service and price.

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4. Competition companies use original material to make their products valuable.

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5. Marketing environment

marketers must pay attention on the development in following environment.1. Demographic environment2. Economic env:3. Physical env:

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Fundamental concepts of marketing

6.Target market , positioning and segmentation

Study of doing market in a area According to customer demographic ,

psychographic and behavioral differences. Market is divided in to segmentations.

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7 Marketing channels Communication between marketer and

customer by different ways

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8 Supply chain Raw material to finished goods are

carried to consumers.

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How market has changed in recent years

Market place Market space Meta market

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“MARKETING MANAGEMENT TASKS”

PARDEEP 2K11/PA/51

Assigned By: Dr. Sirajal Haq kandhroo6/03/2013


1. Developing marketing strategies 2. Capturing marketing insights3. Connecting with customers 4. Building strong brands5. Shaping the market offerings6. Delivering value7. Communicating value8. Creating long term growth

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1. DEVELOPING MARKETING STRATEGIES

Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs .

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2. CAPTURING MARKETING INSIGHTSMarketing information system is monitor its marketing environment of any organization.

That is may be micro-environment consist of all players who effect its ability to produce and sell .

That is may be macro-environment includes demographics, economic, technological, political, & social cultural forces that effect sales and profits .

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3. CONNECTING WITH CUSTOMERS

The main theme of any firm in the market to develop strong profit, by long term relation with customers.

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4. BUILDING STRONG BRANDS

Firm must pay attention to competitors and know how to react

quickly and decisively.And must know the strength and weakness of brands as consumer

see it.

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5. SHAPING THE MARKET OFFERINGSAt the heart of marketing programme is the product – the firm’s tangible offering

to the market, which includes the product quality, design, features, and

packaging, to gain a competitive advantage.

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6. DELIVERING VALUEFirm also determine how to properly deliver to the target market , the value embodied in its

product and services.And also understand the various type of

retailers, whole sellers, and physical distribution, and how they make their decision.

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7. COMMUNICATING VALUE

Integrated marketing communication programme that maximize the individual and collective contribution of all communication activities.

It also need to plan more personal communication in the form of direct and interactive marketing , as

well as hire, train, and motivate sales peoples.

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8. CREATING LONG TERM GROWTH

Based on its product position, firm must initate new product development, testing and

launching as past of its long term view.Finally, firm will need feedback and control to understand the efficiency and effectiveness

of its marketing activities.

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Start With The Name Of Allah;

Documents

sufficient demand

declining demand

demand states of market

irregular demand interestin

marketing people

marketing purpose

marketing ability

marketing management