Julian Kulkarni | CMO
Feb 09, 2017
Julian Kulkarni | CMO
Brit living in DublinInternational/EntrepreneurialStart-ups, Scale-ups, TransformationsRaised over €30M..and have 3 daughters Boating
Currently: CMO: Morgan McKinley | Ireland
Previously:• CMO and founding team Easyfairs | Belgium• Head of European Marketing: FreeMarkets (Ariba, SAP) |
Belgium• Co-founder & CMO: Job Partners (Taleo, Oracle) | UK• European Marketing Manager: Business Solutions | SAS
Institute | Germany
• Get through start-up phase
• New skill sets
• Architects > builders
• Add headcount with care
• Recruit people who are the right cultural fit
[photo: toddler learning to walk]
• Conserve cash and spend wisely
• Be aware that communication will become an issue
• Migrations need a lot of thought
• Be very careful on who you bring into the company
• Personal chemistry matters
[photo: punk teenager]
• Be keenly aware of the external market environment
• Be open to consider new markets, target audiences
• Question everything about your operating model
• Accept that staff churn will happen and plan for it
• Leapfrog past bigger competitors or beat them through strategic partnerships
• Re-examine your business processes as you grow
• Get solid advice on locations
• Find the right partner[s]
• Select the right talent (relocation and local)
• Global / local / glocal
• Risk analysis is key
• Might take several attempts
[photo: Julian ?]
• Even mature companies have to think and act like start-ups and scale-ups now and again
• You only have a brief opportunity to pause, take stock and redefine your business
• Otherwise, if you are not scaling up you are scaling down, like it or not
• Not everyone will accept the new approach
• Hire well
• Fire well
• Hire great managers early
• Outsource
• Take time, take stock
• Identify your market strengths and focus
• Communicate effectively, internally and externally
• Work with experts
• Set regular milestones
• Don’t try to beat bigger, better resourced competitors head-on
Keep in touch! Julian Kulkarni Twitter: @juliankulkarni #morganmckinleyEmail: [email protected]