Start Making Sense FUNDAMENTALS OF SENSORY DESIGN
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Start Making SenseFUNDAMENTALS OF SENSORY DESIGN
Introduction
Introduction
Who am I?
Alastair Somerville Sensory Design Consultant Museums, galleries and public spaces Speaking – SxSW, Generate Workshops – UXWeek, ConveyUX, UXLX
O’Reilly Design Conference San Francisco 19th-22nd January 2016
20th – Sense And Sensor Ability workshop
What do I care about?
Making stuff understandable so people can do the things they want to do
What’s the problem?
Tactile design
Look at your hand
Look at your finger
Look at your fingertip
Squeeze your fingertip between your thumb and finger
3mm
3mm Rule
Constraint of designs
Map layout:Pete Stonehouse
Simplify designs
3D design:Pete Stonehouse
Testing designs
Complexity is not the problem
Confusion is
Understand more about senses and how we make meaning
Organising this webcastFRAMING IDEAS
Organising this webcast
4 parts
Design for the mind
Design for the mind
Sensory order and
more senses
Design for the mind
Sensory order and
more senses
Emotions and
actions
Design for the mind
Sensory order and
more senses
Emotions and
actions
Making it personal
Design for the mindCOGNITIVE ACCESSIBILITY AND UNDERSTANDING THE STRUCTURE OF MEANING MAKING FOR EVERYONE
Design for the mind is also called Cognitive Accessibility
Design for the mind
Exhibition Road Shared Space, London
Design for the mind
Design for the mind
Design for the mind
Design for the mind
The shared space is not cognitively accessible
Why?Design for the mind
Cognitive Accessibility is Perceivable Intelligible Actionable
Design for the mind
Cognitive Accessibility is Perceivable
Open to an individual’s sensory capacities
Design for the mind
Exhibition Road Shared Space is not
Design for the mind
Cognitive Accessibility is Intelligible
Open to comprehension by an individual’s intellect
Design for the mind
Exhibition Road Shared Space is not
Design for the mind
Cognitive Accessibility is Actionable
Open to use by an individual
Design for the mind
Exhibition Road Shared Space is not
Design for the mind
Cognitive Accessibility is Perceivable Intelligible Actionable
Design for the mind
Cognitive Accessibility is Perceivable Intelligible All 3 together Actionable
Design for the mind
Sensory order and more sensesRECOGNISE HOW SENSORY ORDER AFFECTS US AND HOW MANY SENSES WE HAVE
Sensory order and
more senses
Sensory order and
more senses
Sensory order
Sensory order and
more senses
SensesSight
Hearing
Taste
Smell
Touch
Sensory order and
more senses
SensesSight
Hearing
Taste
Smell
Touch
Sensory order and
more senses
SensesSight
Hearing
Taste
Smell
Touch
4
1
2=
3
Sensory order and
more senses
Cognitive Slop Time
Sensory order and
more senses
Chion
Sensory order and
more senses
Chion
Sensory order and
more senses
Chion Audio framing
Sensory order and
more senses
More senses
Sensory order and
more senses
More SensesSight
VisionHearing
AuditionTaste
GustationSmell
OlfactionTouch
SomatosensoryBalance & accelerationEquilibrioceptionTemperature
ThermoceptionKinaesthetic senseProprioceptionPain
NociceptionTime
ChronoceptionOther internal sensesInteroception
Sensory order and
more senses
More SensesSight
VisionHearing
AuditionTaste
GustationSmell
OlfactionTouch
SomatosensoryBalance & accelerationEquilibrioceptionTemperature
ThermoceptionKinaesthetic senseProprioceptionPain
NociceptionTime
ChronoceptionOther internal sensesInteroception
Sensory order and
more senses
Proprioception
Sensory order and
more senses
Proprioception Chronoception
Sensory order and
more senses
Don’t add multimodal confusion to Cognitive Slop Time
Sensory order and
more senses
Emotions and actionsA FEEDBACK LOOP ADAPTING TO GROWING COMPLEXITY
Emotions and
actions
Simple things can have emotional meanings
Emotions and
actions
A simple structure of sensing & meaning
Sense Take action
Emotions and
actions
A simple structure of sensing & meaning
Sense
Make meaning
Take action Emotions
and actions
A simple structure of sensing & meaning
Senses
Emotions
Make meaning
Take action
Emotions and
actions
A simple structure of sensing & meaning
Senses
Emotions
Make meanings
Conscious Decision
Take action
Emotions and
actions
Emotions and consciousness are ways of enabling action
Emotions and
actions
We adapt
Emotions and
actions
We imagine
Emotions and
actions
Emotions and
actions
Emotions and
actions
Emotions and
actions
Imagination is adaption
Emotions and
actions
Complexity is not the problem
Emotions and
actions
Confusion is
Emotions and
actions
Understand how people make meaning iteratively with emotion
Emotions and
actions
Making it personalFOLLOWING THE SENSORY JOURNEY AND ENABLING HYPERPERSONALISATION
A sensory design framework
Making it personal
Sensory & emotional framework
Attention Action
Making it personal
Sensory & emotional framework
Attention Action
Senses
Making it personal
Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Senses
Making it personal
Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Senses Emotions
Making it personal
Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Arousal
Non-arousal
Pleasure
Displeasure
Senses Emotions
Making it personal
Sensory & emotional framework
Attention Action
Sensor
Avoider
Seeker
Bystander
Arousal
Non-arousal
Pleasure
Displeasure
Senses Emotions
Making it personal
4 ways of enabling understanding
Making it personal
Timing
Making it personal
Mistimed sensory events cause confusion
Making it personal
Timing
Volume
Making it personal
Overloud/quiet sensory events cause confusion
Making it personal
Timing
Volume
Meaning
Making it personal
Metaphors cause confusion
Making it personal
Timing
Volume
Meaning
Load
Making it personal
Too much information causes confusion
Making it personal
Imperial War Museum, London
Making it personal
Casson Mann
Making it personal
Graphic design: Pete Stonehouse
Making it personal
IN
OUT
Making it personal
IN
OUT
A map of gaps
Making it personal
IN
OUT
A map of gaps
A map to enable personal agency Making it
personal
Designing for the future
Making it personal
Hyperpersonalisation
Making it personal
You can do it now…
Making it personal
…but we don’t have time
Making it personal
Hyperpersonalisation is…
Making it personal
Hyperpersonalisation is… Accessibility
Making it personal
Sensory design is recognising the need for accessibility for all of us
Making it personal
Use accessibility as framework
Listen to users
Making it personal
Ending this webcastIDEAS
Design for the mind
Sensory order and
more senses
Emotions and
actions
Making it personal
Design for the mind
Perceivable Intelligible Actionable
Design for the mind
Sensory order and
more senses
Emotions and
actions
Making it personal
Sensory order and
more senses
Don’t add multimodal confusion to
Cognitive Slop Time
Design for the mind
Sensory order and
more senses
Emotions and
actions
Making it personal
Emotions and
actions
Understand how people
make meaning iteratively with
emotion
Design for the mind
Sensory order and
more senses
Emotions and
actions
Making it personal
Making it personal
Use accessibility as
frameworkListen to users
Complexity is not the problem
Confusion is
Design with sensesDesign with emotionsDesign for individuals
Thank you
Questions?
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