Starbucks Sustainability Efforts Sustainability efforts By investing in farmers and their communities by increasing farmer loans to $20 million by 2012.

Starbucks Sustainability Efforts

Sustainability efforts • By investing in farmers and their communities by increasing farmer loans to $20 million by 2012

• Ensure 100% of our coffee is ethically sourced by 2015

• Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015

• By adding farmer support centers in places such as Costa Rica and Rwanda

Starbucks Employee Benefits & Satisfaction

• Base pay depends on your position in the store but the hourly wages range from $8.00 - $11.00

• Bonuses depending on your position and specific business s performance goals

•Benefits include health coverage, life insurance, disability, tuition reimbursement, and adoption assistance

•Saving through a 401K account and the Future Roast 401K Plan

Starbucks Corporate Governance•Howard Schultz steps down from CEO, with Orin Smith as his replacement in 2001

• In 2005 Orin Smith steps down for Jim Donald until 2008 when Howard Schultz retuned after sales slowed in 2007

•Starbucks has just recently changed their structure into a three region structure one corporate office for Asia Pacific, the America’s, and the EMEA (Europe, Middle East, Africa) regions

Starbucks Market Share• In the United States Starbucks owns 32.6% of the market share• Globally out of 640 billion cups of coffee served every year only 1 in 100 cups are actually sold by Starbucks

Ways Starbucks is increasing its market share• Started out by reinventing the Starbucks brand first at home by making Starbucks a greener brand and changing how customers experience the brand by making their store more inviting • Brand expansion into teas and juices through acquisitions such as juice maker Evolution Fresh for $30 million

• Expanding channels of product distribution via American Airlines and licensing agreements with Kraft foods

•Starbucks expansion into international and emerging markets to establish Starbucks as an global brand