Starbucks Organizational Drivers

StarbucksOrganizational Drivers

Becca Sangwin • Emily Meyer Jordan Beaudoin • Brandon Goodale • Jamsheed Motafram

Agenda1. Brand purpose2. Brand values3. Brand story4. Conclusion5. Q&A

BRand Purpose

“To inspire and nurture the human spirit – one

person, one cup and one neighborhood at a time.”

Brand ValuesWith our partners, our coffee and our customers at our core, we live these values:

● Creating a culture of warmth and belonging, where everyone is welcome.

● Acting with courage, challenging the status quo and finding new ways to

grow our company and each other.

● Being present, connecting with transparency, dignity and respect.

● Delivering our very best in all we do, holding ourselves accountable for

results.

We are performance driven, through the lens of humanity.

Brand values “Creating a Culture of warmth

and belonging, where everyone

is welcome.”

● Howard Schultz treats

his employees well so it

carries over to the

customer

Brand Values“Acting with courage, challenging the status quo and

finding new ways to grow our company and each other.”

“Any business today that embraces the status quo as an

operating principle is going to be on a death march.” -

Howard Schultz

Brand Values“Being present, connecting with transparency, dignity

and respect.”

Starbucks holds the utmost respect for...

● It’s farmers

● It’s Partners

● The environment

Brand Values“Delivering our very best in all we do, holding

ourselves accountable for results.”

● Making the Perfect Espresso

● Ensuring coffee is fresh

● Introducing top-of-the-line equipment

Brand story● Jerry Baldwin, Zev Siegl, and Gordon Bowker● First Starbucks opens in Pike Place Market in 1971● Howard Schultz Era

Conclusion

● Coherence of brand values

● Starbucks’ actions support its organization drivers

● Corporate social responsibility

Questions?