Starbucks Coffee Company - Selling Coffee in Catering

Ideas for Selling Starbucks® Coffee

in Catering Photographed at the

Elliott Grand Hyatt Seattle

H Y A T T HOTELS & RESORTS

®

Selling Starbucks Coffee in Catering

Include information about Starbucks coffee in your meeting planner kits and menu packets to enhance customer perception.

Increase customer satisfaction and revenue with Starbucks coffee. Starbucks uses only 100% Arabica beans, the highest quality coffee in the world, for a truly flavorful taste experience.

Generate additional revenue by offering other Starbucks coffee-related products such as bottled Frappuccino®, ice cream novelties, biscotti, flavored syrups and Tazo® teas (hot and bottled). For meetings, place a tin of Starbucks After Coffee Mints at each place setting.

Merchandising Ideas for Catering

Attractively merchandise coffee breaks with Starbucks coffee identifiers, airpot or shuttle wraps and other marketing materials.

At seated meals ask your servers to offer Starbucks coffee by name and variety (Starbucks House Blend®, Starbucks Gaffe Verona®, etc.).

Use lOoz. Starbucks ceramic logo mugs or 12-16oz. "to-go" cups on coffee breaks to create a coffee shop experience and increase coffee consumption.

Consider serving different Starbucks coffees throughout the day - House or Breakfast Blend® for morning breaks. Light Note Blend® mid-morning and Gaffe Verona® mid-afternoon (goes well with chocolate and other sweets!).

Display information about the coffees that you are serving at each coffee break. Information can include flavor profile, countries of origin and recommended food pairings.