Starbucks 2014 Investor Day - Digital Overview (3)

Adam Brotman chief digital officer

The most powerful mobile ecosystem of any retailer in the world

STORES 47M transactions each week | ~12k stores in the US

STARBUCKS CARD 33% of tender in stores (pre-paid)

MY STARBUCKS REWARDS®/LOYALTY 8M active MSR members

MOBILE APPS 12M who are actively using our apps | 15% of tender 7M transactions per week

MOBILE ORDER & PAY Will add incremental visits and increase throughput – launched today in Portland

Mobile order and pay will drive both topline and ticket… and increase bottom line efficiency

Customer order entry reduces time the baristas need to

spend on the POS

Increased operating efficiency, including reduction of the POS

bottleneck

4

Customers will increase their

frequency because of added

convenience

More transactions from current customers

3

1:1 marketing and ordering functionality

encourage customization

and attach

Average order size increases

2

Convenience will induce many more

customers to establish pre-paid

MSR accounts

More active MSR customers

1

The most powerful mobile ecosystem of any retailer in the world

DELIVERY

MY STARBUCKS REWARDS®/LOYALTY 8M active MSR members

MOBILE APPS 12M who are actively using our apps | 15% of tender 7M transactions per week

MOBILE ORDER & PAY Will add incremental visits and increase throughput – launched today in Portland

STORES 47M transactions each week | ~12k stores in the US

STARBUCKS CARD 33% of tender in stores (pre-paid)

Delivery is one of our most requested ideas

Customers want delivery and are talking about it

Delivery is one of our most requested ideas and we are exploring two different models

CONTRACTED DELIVERY GREEN APRON DELIVERY

•   In high density locations (e.g. office buildings)

•   Separate high-volume production areas

•   Dedicated Starbucks-only “green apron” delivery

•   Integrated into Starbucks app

•   In urban/suburban areas

•   Service from current stores

•   Delivery via one or more third party delivery services

•   Integrated into Starbucks app

LAUNCHING IN SELECT MARKETS MID/LATE 2015