Star Trek 05-2012 - EXTERNAL.ppt - CBS Consumer … Trek Today #4 All-Time Film Franchise1 67 Million Classic Trek TV Viewers Each Year2 3 Million Facebook Fans3 64% of Fans Spend

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Trek Today#4 All-Time Film Franchise1

67 Million Classic Trek TV Viewers Each Year2

3 Million Facebook Fans3

64% of Fans Spend4+ Hours a Week on Star Trek4

73% of Fans Watch Star Trek At Least Once A Week5

1 Source: Box Office Mojo; 2 Source: Nielsen Cume 2010/2011 Season; 3 Source: May 2012; 4 Source: Fan Engagement Survey, 05/2012; 5 Source: Fan Engagement Survey, 02/2011

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Global Events

Star TrekVegas Convention

VulcanCanada

Star Trek:The Exhibition

Orlando

Star TrekLondon

SpainThemePark

FEDCON

JordanAttraction

Star Trek:The Exhibition

Singapore

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Classic Products

Gifts

Collector/Collectibles

Publishing

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Classic Gaming

OnlineSlots

PhysicalSlot Machines

MMO Game

BoardGames

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Classic Color Collection

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Iconic Products

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Star Trek OrlandoNew Home of

Star Trek: The Exhibition

The Original SeriesBridge

James T. Kirk’sCaptain’s Chair

Life-Sized Ship Modelof the Scorpion

from Star Trek Nemesis

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TNG Movie Event600+ Locations in the US

on July 23rd

Movie Trailers & Posters in 1400+ Theatres

Social Media Promotion withFacebook Advertising, Beam Me Up

Application, Sweepstakes & More

Print, Radio & Online Advertising

Best Buy Circularin 45 Million Homes

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TNG Blu-raysMost-Requested Product by Fans

Season 1 ReleasingJuly 24, 2012

Season 2 Releasing December 2012

Best Buy & Amazon.comCo-Op Marketing

Extensive Extras includingAll-New Cast Interviews

Global Marketing Campaigns

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Star Trek London

First Official Event in UK in 10+ Years

October 19-21, 2012 at ExCeL Convention Center

Multi-Channel Marketing Campaign including TV, Radio, OOH & Online Advertising

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Star Trek SpainNew Star Trek Attraction

at Paramount Parks in SpainPlanned for 2015

Starfleet Recruiting CenterMotion Simulator Ride

Warp Speed Roller Coaster

Starfleet Commissary Restaurant

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New Movie Franchise

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#1 Movie for Two Weeks

$385 Million Worldwide Box Office

6 Million DVDs & Blu-rays Sold in US

2009 Success

Source: Adjusted Box Office, Box Office Mojo

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The SequelReleases May 17, 2013

Targets Movie-Goers 13-49

PG-13 Rating

Directed by JJ Abrams

Written by Alex Kurtzman, Roberto Orci & Damon Lindelof

Young, Contemporary Cast Returns with Chris Pine, Zachary Quinto & Zoe Saldana

Backed by Tentpole Marketing Campaign

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Hasbro - Master ToyApril 2013 Launch

Premium KRE-O building sets including brick vehicles,

playsets & KREON figures

Playsets, characters& role play

Integrated TV, Print & Online Advertising with

In-Store Merchandisings

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The Video GameReleases Q1 2013

AAA Xbox 360, PS3 & PC Video Game

Original Storyline Bridging the Films

Features the Infamous Gorn

Supported by National Advertising Campaign

Distributed by Bandai NAMCO

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Movie ProductsCollectibles

Costumes

PublishingMovie Novel

& Comics

Apparel

BoardGames

Licensee SupportEditorial Content on StarTrek.com

Posts on Star Trek Social Media Platforms

Geo-Targeted Facebook Postsfor International Licensees

Links to Retailer’s E-commerce Sites & Store Locator Pages

Publicity Outreachto Star Trek Fan Sites