Star Micronics Road Map For The Future “Where we have been & where we are going”

Star MicronicsStar MicronicsRoad Map

ForThe Future

“Where we have been & where we are going”

MarketsMarkets

Retail

(Receipt)

Restaurant

(Receipt)

LabelsMedical

Lottery

Banking

Dry Cleaning

Gaming

Airlines

Kiosks

Products PositionProducts Position

Features

Pri

ce

TM-T90

SRP350

A795

Itherm280

TSP700

?

CT_S300

TM-T88

TSP600

A794

TREND

Star Micronics StrategyStar Micronics Strategy

• Keep your profit

• Expand your market

• Be ready for tomorrow

• Keep your customers

• Get the manufacturer to support you

• Be rewarded for your commitment to the brand

Star Micronics StrategyStar Micronics Strategy

• Research Development

What we have done in 4 yearsWhat we have done in 4 yearsProducts SP500 TSP600 TSP700 TSP800 TSP1000

Markets General retail

-Dry –Cleaner

-Kitchen

-Ticketing

-Credit Cards

-Lottery

General Retail

- Entry level Thermal printer

-Small stores/little traffic

- Libraries

Large Retail

-Best in its class

-Larger stores/high traffic

-Airlines

-Simple label

-Hospitality

Specialty Stores:

-Large information

-Medical

-Shipping labels

-Toll road

Lottery

Landscaping

Zoo

Museums

Industrial Kitchen

Highlights Can get where the TM-U220 cannot.

Best price in Impact

Best price in thermal High Speed

Never break

WIFI

Splash Proof

ALP, VPS

Wide paper

Speed

No competition

Large rolls

Stacker

No competition

& More& MoreProducts TCP300 NP211, NP226, NP266

NP325, NP345, NP366

TUP900 etc…

Markets -General retail: Loyalty program

-Visitor Management

-Time & Attendance

-Security

-Industrial: Process control

-Club Membership

All Kiosk:

Gas stations

ATM

Wedding list Kiosks

Photo Kiosks

Hospitality Kiosks

Retail Kiosk

Highlights Reduce pricing of current visitor access

Communicate with card owner

Print without Ink or Pen

Small footprint

No consumable

We have all what the customer need:

High speed, Small footprint, wide print, paper roll holder, clam shell, etc…

What about tomorrowWhat about tomorrow• The computer market is changing but the goal stay

the same: Reduce price• What is Star doing:

– Developed driver for less expensive OS:• WEPOS, LINUX, MAC, PocketPC, PALM

– Developed new and faster interface (reducing computer hardware price)

• USB, Ethernet and now WIFI

– Develop new & cheaper printer product• Coming….September 2005

Banking & ATMBanking & ATMYears 2004 &

Prior2005 2006

Markets

Credit Union

TSP800

TSP700

TSP800

TSP700

Hybrid:

Scan/Receipt

ATM

Journal

NP255

ATM Statement

TMP900

TUP900

15 new Kiosks printers

More models to come

Banking/ATMBanking/ATM• TSP800: Current 112,82.5,80 and 58mm housed printer.

Ethernet, Serial, parallel, USB– WIFI interface available in 2005

• TSP700: Current 82.5, 80 and 58mm housed printer. Ethernet, serial, parallel, USB– WIFI interface available

• TUP/TMP900: Current 114,82.5, 80 and 58mm High speed thermal Kiosk printer and mechanism.

• NP255: Current 58mm Thermal journal Kiosk printer.• Hybrid: Scan checks / validation• 15 New Kiosk Printers: Differences will be on Print speed

(from 50mm/sec to 200mm/sec), Clamshell, Vertical or Horizontal, with or without Paper holder

Lottery/GamingLottery/Gaming

Years 2004 & Prior

2005 2006

Markets

Lottery TSP1000,

MP300 mechanism

TMP1000 clamshell mechanism

Hybrid:

Scan/Receipt

Gaming1 TCP300

10Mils card

TCP400

30 Mils card

Gaming2 TMP900

TUP900

Lottery/GamingLottery/Gaming• TSP1000: Currently available

– 58 to 82.5mm– 7” paper roll Diameter max– Print Speed:180mm/sec– Stacker:30 receipts– Interfaces: serial, Parallel, USB, Ethernet– Case Color can be customized

• TCP300: Currently available– Rewritable 10 mils card printer– Includes R/W magnetic Strip– Interfaces: Serial, USB and Ethernet

• TCP400: availability 2005– Rewritable 30 mils card printer– WITH R/W magnetic strip (OPTIONAL)– Interface: serial, USB and Ethernet

Voting SystemsVoting Systems

Years 2004 & Prior

2005

Markets

Voting Systems

TSP800

TUP900

TMP900

NP series

(15 new products)

Warehouse labelWarehouse labelYears 2004 &

Prior2005

Markets

Label TSP800

TUP900

TMP900

New Product

RetailRetail

Years 2004 & Prior

2005

Market

Retail TSP700

TSP600

TSP800

SP500

Wifi (avail now)

New Low cost printer

Hospitality/RestaurantHospitality/RestaurantYears 2004 &

Prior2005

Market

Restaurant TSP700

TSP600

TSP800

SP500

Wifi, Bluetooth

New TechnologyNew TechnologyYears 2004

& Prior

2005

TechnologyNew Star Printer Sept 2005

WIFI January 2005

Lead Free Printer Mandated for Mid 2005

Bluetooth Dec 2005

Low cost Ethernet September 2005

New InitiativesNew Initiatives

• 5star Partner Program– Rewarding your commitment to the brand

• Authorized Service Center Network – Strengthening Star’s local support

infrastructure.

New InitiativesNew Initiatives• Commitment from SSLA –

Product Manager• New 5Star Partner Program

– Based on quotas for selected territories

– Leads– Special rebates– Technical Trainings– Co-Op & Marketing Support– Rebates– Plaque for office

Thank You!