Star Image Presentation

Star Image

Presentation about the star image of the band I intend to create for my music video.

Nanci Kelham

• Due to the fact that we are pitching our music video ideas this week I have been considering what star image we want to create for our band. I have been taking into account the ideas of Negus and Dyer and I have come up with an idea as to what I want to represent in terms of my band's ideologies in the music video and generally in the campaign.

• According to Dyer, a star is an image, not a real person, that is constructed out of a range of materials such as videos, artwork, performances and media appearances. Stars are commodities produced and consumed on the strength of their meanings. The sat image is made up of a range of meanings which are attractive to the target audiences.

• Stars are represented primarily through the image projected, their persona. Their personality and characteristics making them similar/different are created for them by others, and their overall mage is constructed from many fragmented parts, which may or may not contradict each other. Fundamentally, the star image is incoherent, that is incomplete and open. Dyer says that this is because it is based upon two key paradoxes.

This word cloud represent some of the qualities that make up the bands star image such as them being mundane, outlandish and representing the values of unity, teamwork and courage.

• When applying Dyer's star theory I would say that the band that we have created represents youthfulness as well as success against the odds. Additionally I also believe that they would represent the qualities of originality and creativity

• When applying Negus's theory I would say that our band is likely to be organic and place more emphasis on their music rather than their own image and this is why they stay out of the spotlight.

• I would really like the band's star image to be reflected in their actual physical image and this is why I want them to appear dark and mysterious for their audiences which would create a curiosity for their audiences. I would like them all to be wearing dark colours and appear to be rough around the edges as I believe that this would fit the genre of music well as well as working harmoniously with the band's star image.

• In terms of the female singer's look and her star image I would say that she would have an organic image and she would want the focus to be more about the music and less about her appearance. I would say that she would be keen to stay out of the spot light and display the values of stardom such as youthfulness, rebellion, originality, creativity as well as an anti-authoritarian attitude. This would make her relatable for the audience although she would also be extraordinary. I envision the artist to have dark hair and dark eyes although not to look too emo or goth but more cheeky and fun and a bit rough around the edges.

• Despite the fact that the song is of the rock/pop genre I believe that unlike most artists in this genre our band would be laid back and slightly reserved as well as being self-conscious instead of being egotistical.

• I would really like the band's star image to be polysemic meaning that it can be interpreted in different ways which would allow their audiences to understand and engage with them much better.