Star Construction - Ed Sheeran

Star Construction

Ed SheeranAnother star constructor I have chosen to analyse is ‘Ed Sheeran’. Ed Sheeran is a English singer-songwriter. His influential and inspirational music will help me decide what sort of genre I will be doing for my music video. The genres which Ed Sheeran focuses on are Pop, RnB and Acoustic.

These images show the music videos Thinking Out Loud, One and Sing, all very popular songs. The genre for these particular music videos are Pop. Ed Sheeran is a very popular very in the music industry in today’s society has he is a unique character. His type of music is completely different from all artists as he sings and performs with passion and desire throughout his romantic music videos. Throughout the majority of Ed Sheeran’s music videos, he has dressed in a casual and trendy style where he can show and act his real self. This genre signifier shows the concept of Pop, RnB and especially Acoustic requires a modern casual look. Ed Sheeran tends to use his guitar in the majority of the music videos he features in. This is effective for the audience has they can get a good impression of this character’s persona and style. This will enable the audience to connect with the star constructor.

Setting & Persona

Ed Sheeran tend to get a look a-like in his music videos to question the audiences thoughts. This could suggest that his persona shows that he is a timid and shy character.

He tends to create a narrative throughout his music videos to engage the audience, most of his music videos are about love, which is a common convention in the Pop, RnB and Acoustic genre.

However, he does tend to perform at live shows which shows his capability in the music industry. This image suggest that he is a natural performer as he performs in front of thousands of fans. He is dressed as a trendy character which shows that the image he portrays is simple and casual.

These images show the magazines/articles Ed Sheeran has appeared in. All these magazines/articles give positive feedback about his music and lifestyle. He tends to keep his private life open to the public as he has told his story of how he started his career and the struggle he came through. This open lifestyle will engage the audience the like him even more as they can see his persona. Ed Sheeran's story can be inspirational too many people, especially upcoming artists who are in the same position Ed Sheeran was.

Ed Sheeran has used Twitter, Facebook and Instagram to connect with his fans. He has interacted with his fans by posting photographs about his social life on Twitter and Instagram. This is effective as the fans can keep tabs on their artist and find out the latest news. He has over millions of followers on all his social networking sites which shows how popular and well-known he has. Ed Sheeran is social which tells us about his persona.

This is Ed Sheeran’s official website page. As soon as you enter his website, he has introduced his album cover which he has tried to promote to his fans. The website gives the audience the impression of his persona; simple but effective. He has gave his fans many options on his page, such as buying his new album which is really effective.

These comments and views are from his latest music video ‘Thinking Out Loud’. Within 2 weeks, Ed Sheeran already has 14million+ views which shows how popular and broad his music is. The comments below are positive feedback as his fans have tried to support their artist. This shows that his fan base are supportive and positive.

Ed Sheeran’s star construction could be influential to my choice of genre for my music video as he engages with his fans well and is very popular for just being himself. This is effective as it could signifier the Pop, RnB and acoustic genre.