Staples and Immediate Future - 25th of October - Social Media Marketing 2012

How to meet the social media challenges

A high level view helps you ask the right

questions

Audit the conversations and platforms

Audit internal views and

skills

Skills and capabilities

Strongest channel performance

Levels of budget commitment

Current metrics and benchmarks

Resource requirements

Change management &

selling the concept

Business value; Making Social

ROI-able!

Harnessing resource in a decentralized organization

1: 300

Shouting out and asking questions

8,011 followers

3,253 followers

12,351 followers

Stationery

TypesEnjoymentUsageCraftsCostOther

Chairs

Advice

Furniture and home

Design

Health requirements

Cost

Other

LaminatingAs an activity

Enjoyment

The smell

Other

Diving into the detail

Tone of discussions

Impressions and ideas

Behavioural

trends

What are they

saying?

Associations

What specifics are they looking

for?

Passion

points?

Combining the data and

company insight

Drawing on the detailed proof points

To address the challenges

Pilots to validate1

Multi year, phased approach2

Tiered implementation3

Set out the policy and escalation

Structure the programme and measurement

Intensive training

framework

Cross functional

Great comms

Ideas forum

EU presence growth since Feb 2012:9 x Facebook Profiles

5 x Twitter Profiles7 x G+ profiles

6 x You Tube channels

Helping brands take a strategic view of where social media can add value to their business

Top 5 most respected social media agency

According to NMA & Econsultancy

@katyhowell [email protected] 0845 408 2031