stanpoulos.com.26

1

Case histories from stan poulos

2

Stan is consulting with agencies and clients on projects from integrated brand assignments, website development, interactive, print campaigns, TV, and identity programs. He completed a campaign for Marc Ecko. In 2008 a music video short he and his partners directed won best direction for a short film at The NY Film & Video Festival. The short was invited to the Cannes Film Festival.

In April 2005 – Stan joined Margeotes / Fertitta / Powell as a creative director integrating direct marketing and online communications. We leveraged direct marketing strategies to maximize response and create some memorable work along the way.

Stan joined G2 digital & direct, formerly Grey Direct in 1993. Here he created work for clients like Microsoft, Chase Manhattan Bank, Aetna Health Plans, Audi, Xerox and BellSouth. The BellSouth business was biggest consisting of 6 lines of business across consumer and b2b categories. For BellSouth I led teams across print and interactive work and developed these critical strategies. He and his team accumulated a number of awards for BellSouth inclusive of Caples, Jillies, ICON and ECHO.

At Buckley/DeCerchio/Cavalier he ran away with 5 One Show Awards in the consumer print and outdoor advertising categories for Discover Magazine. He also developed consumer and trade ads for Snapple Beverages sharing credit for the tagline, “Made from the best stuff on earth.”

stan poulos : : creative directorstanpoulos.com

TO REACH CONSUMERS IN UNIQUE & RELEVANT WAYS.

3

A CREATIVE MISSION.

A business is as unique as the consumer making the decision to purchase.

Every communication is an opportunity to expose a consumer to a new brand experience.

4

brand experience.The

Creating dialog & interaction.

BellSouth / The Global Marketer / Christian Bernard / Marc Ecko / NVC Logistics / LXR Resorts

5

Marc Ecko

Ecko Unlimited is a fashion brand for young urban men and women.

Our challenge:

Create and ad campaign to run in domestic and international publications.

We also created in store point of sale items.

Marc EckoPrint campaign.

Here are a series of ads that are part of a print and in store campaign.

The ads are currently running in domestic and international publications.

Fingerprint in conjunction with splashlight studios did the photo shoot and managed the retouching across 9 variations of the campaign.

6

7

Marc EckoPrint campaign.

Here are a series of ads that are part of a print and in store campaign.

The ads are currently running in domestic and international publications.

Fingerprint in conjunction with splashlight studios did the photo shoot and managed the retouching across 9 variations of the campaign.

8

Marc EckoPrint campaign.

Here are a series of ads that are part of a print and in store campaign.

The ads are currently running in domestic and international publications.

Fingerprint in conjunction with splashlight studios did the photo shoot and managed the retouching across 9 variations of the campaign.

9

BellSouth was a leader in voice technology. But for BellSouth to remain competitive,

they needed to deliver Voice & Data Solutions across all lines of business.

Our challenge:

To brand BellSouth, give it a unique look & deliver on our new tagline. Listening. Answering.

BellSouth> Large Business Solutions

BellSouthManaged Network VPN.

BellSouth’s Managed Network VPN Service is a powerful solution that unifies complex networks. By equating the BellSouth Network VPN Service as the way to integration and harmony within a network, a clear message was delivered from an unexpected, yet very relevant point of view.

Cross-media campaign.

Mailing #1 sets the expectation: “ within a ‘perfect world.” Calm, Zen-like imagery is used on the outer to support the messaging.Inside, this unique mailer has a self-contained flip-book to highlight the key benefits of solution and drive recipients to a landing page. Images chosen for the flip-book reflect the vertical industries targeted in BellSouth’s footprint.

10

BellSouthMailing #2.

A fulfillment piece hand-delivered by BellSouth

account executives as a thank you once our prospect visited the site and registered for a

consultation.

This unique value-add is a custom-boxed,

office-style Zen garden including a Zen booklet to further promote the Network VPN solution

and the harmony that results when in place.

Calls or contracts signed.

“Zen Garden” addressed needs and fears of IT Directors. The offer, a free $3,500 Cisco router,

had a calming effect as well.

Eleven percent of site visitors completed

surveys, besting the objective of 8%.

11

BellSouthBanner ad.

Just another example of how we integrate brand messaging with offers.

Also a way to move a consumer from one media to another.

12

click banner

BellSouth

Webcast Seminars.

To build awareness and participation with IT

managers and key decision makers. And build awareness that BellSouth is a credible provider

of tech-driven solutions.

Cross media campaign.

Informed business decisions are made through learning and then acting on that knowledge. We surprised prospects with this unexpected

self-mailer, landing page & video.

Playing off the word absorb we developed this dimensional piece with an actual sponge imprinted with the URL. Copy is minimal

to drive interested prospects to content areas.

13

BellSouthNetworkers, annual IT trade show.

Target: Networkers is an annual technology

conference attended by IT professionals from around the country.

Approach: A range of printed pieces and

a premium were created to drive attendees

to the BellSouth booth

Results: The ‘brains’ ran out before the end

of the event ended and the positive buzz gave BellSouth the desired cool factor.

This initiative won the PBI Media award for

“Best Trade show Marketing.”

14

BellSouth Large Business > Acquisition

BellSouthNetworkers 2004 evite.

Networkers is an annual technology conference

attended by IT professionals from around the country. It’s “the” place to be to learn about

new solutions and ideas from top innovators and providers.

Each year we would create a cross-media

program including direct mail, email campaign,

banner ads, print ads for trade and the actual event materials in the booth.

15

click email

16

BellSouth> Small Business Solutions

Small business owners have unique challenges. But their common need

is to derive optimal value from the service providers that help them keep working.

Our challenge:

To demonstrate the savings & simplicity of bundled solutions from BellSouth.

17

BellSouthProduct: Local and long distance, Internet

and wireless service bundled for optimal savings.

Target: Small business customers

and prospects looking for value.

Approach: A range of creative executions

were tested, from promotional to official.

Results: The official mailings performed better

than promotional approaches, as did letters with side-by-side comparison charts.

BellSouth Small Business > Retention

18

BellSouthProduct: Local and long distance, Internet

and wireless service bundled for optimal savings.

Target: Small business customers

and prospects looking for value.

Approach: A range of creative executions

were tested, from promotional to official.

Results: The official mailings performed better

than promotional approaches, as did letters with side-by-side comparison charts.

BellSouth Small Business > Retention

19

BellSouthProduct: Local and long distance, Internet

and wireless service bundled for optimal savings.

Target: Small business customers

and prospects looking for value.

Approach: A range of creative executions

were tested, from promotional to official.

Results: The official mailings performed better

than promotional approaches, as did letters with side-by-side comparison charts.

BellSouth Small Business > Retention

20

BellSouthProduct: Bundled solutions for

the healthcare and hospital industry.

Target: Hospital administrators and doctors.

Approach: High-Impact Direct Mail. For this

vertical market, we mailed a stainless steel

clipboard with the offer in X-ray form on film.

Results: While the official mailings performed

better than our promotional approaches, based on our volumes. The high-impact mailing

opened the door to more meetings enabling BellSouth representative to close better deals.

BellSouth Small Business > Retention

21

Charlotte, NC was chosen as a test market for free wireless Internet access

in public places: BellSouth FastAccess HotSpots.

Our challenge:

Part one was to convince business owners to participate for increased traffic. The second part

was to build awareness and drive consumers into BellSouth HotSpots for free Internet access.

BellSouth WIFI> FastAccess WIFI HotSpot

22

BellSouthProduct: FastAccess WIFI HotSpot.

Target: Retail business owners in Charlotte, NC.

Ideal businesses to participate include cafes,

bookstores or anywhere customers would linger and spend time on their laptop.

Approach: Sales kit.

A sales kit with Charlotte-specific map theme was

designed to build awareness of the new program and motivate participation.

Results: Calls or contracts Signed.

The program developed momentum quickly.

Over 60 contracts signed as BellSouth Wi-Fi HotSpots during the first phase of the launch.

BellSouth WIFI HotSpot > Product launch

23

Product: FastAccess HotSpot WIFI.

Target: Existing customers and consumers

who would consider switching to BellSouth

Approach: In-store signage and Point-of-Sale

A bold poster and 3-way signage helped build

program awareness.

BellSouth WIFI HotSpot > Product launchBellSouth

24

Product: FastAccess HotSpot WIFI.

Target: Existing customers and consumers

who would consider switching to BellSouth

Approach: In-store signage and Point-of-Sale

A bold poster and 3-way signage helped build

program awareness.

BellSouth WIFI HotSpot > Product launchBellSouth

25

Product: FastAccess HotSpot WIFI.

Target: Existing customers and consumers

who would consider switching to BellSouth

Approach: Awareness self-mailer which

included a reminder wallet card to visit

BellSouth HotSpots.

Results: Increased traffic, longer visits

Locations with HotSpots saw increased sales.

BellSouth WIFI HotSpot > Product launchBellSouth

26

stan poulos : : creative director

p: 646.824.5115 e: [email protected]

For additional work click on the web link above : : thank you.