Standing out in a crowded room jon klubnik marketing your small business

Getting Noticed in a Crowded Room

Jon KlubnikTandem CloudTop

HardCore

We Moved to Sugarland, TX!

I've had my hands full

My Business ModelA Wedding Cake And a Fast Food Joint

The Wedding Cake

Compound

Uniqueness

The Fast Food JointDon’t spread your self too

thinRe Use itDon’t throw it awayGood content lasts

forever

How do you respond to the following?Direct mail Magazine adsTV ads Radio ads Packaging (i.e., “Free Toy Inside” on the cereal box)Flyers handed to you on the streetBillboards off the highwayAutomated messages when you’re on hold, telling you to

visit the company website

Do you really want to be this guy?

What I've learned

Define: Inbound MarketingInbound marketing is advertising a company through

blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.

In contrast, buying attention, cold calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered "outbound marketing".

Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

Inbound Marketing

The New Sales Funnel

Inbound Marketing vs OutboundKnock, Knock do you need any ACT! Today

Outbound marketing generally involves trying to identify a need and CONVINCE a client of that FACT.

For us, we have found that we get better results when are REALLY READY TO RESPOND when a customer does have a need.

Create your elevator pitchIt forces you to achieve clarity yourself.What is unique about what you do?What do you have to say?Use your background, your interests, and your passionsWe have the Why, now how about the who!30 Seconds is all you get!

Whom are you trying to reach?Where do they spend their time online (Watering Holes)What are they cravingIdentify a target, then develop your system around that

ecosystem

What do you want them to do?Provide tons of ValueShare StoriesInspire your readers

3 Essential Marketing SystemsClient Attraction and Lead GenerationMarketing efforts start hereLead Conversation and Qualification

Maximizing Client ValueDevelop a plan for reaching you existing or former

customersTribe-building is the new marketing.Discover your passionVolunteer to leadBe GenerousProvide a way to communicate

Who Has Time for MarketingYou have to make time in your dayPrepare the night beforeDo it before it gets busy

Review Content using a good RSS Feed

Before You StartPopular topicsWhat are you passionate about?Google Reader – for nowCommunity Group

RSS FEED

Getting StartedDevelop a Home BaseEmbassiesOutposts

Favorite Methods of ConnectingACT Community GroupBlogFacebookLinked InPInterestYouTubeGoogle Adwords

ACT Community Group

ACT Community Group - TipsStay InvolvedSearch for Hot TopicsEvangelize the BrandPromote Each Other

Word Press Website

BloggingConvert your web page to a Word Press themeInclude your top 10 posts on your about pageCreate a sidebar of your favorite postsDon’t overuse, don’t oversell

Why You Loose ReadersYour titles make me yawnYour posts are boringYour posts are too infrequentYour posts are too unfocusedYou don’t participate in the conversation

Best Practices for the Blog1. Define your purpose. 2. Set a reliable schedule. 3. Mix it up! 4. Move beyond the written word. 5. Size matters. 6. Learn how to write killer headlines. 7. Design is important. 8. Create momentum. 9. Consider comment moderation. 10. Categorize and tag everything. 11. Write the way you speak

Facebook Pages

Promote for More LeadsReach a specific AudienceKeep a 20-1 rule of Good tips to “selling”

Facebook AdsInstead of this Try this

TwitterSchedule your tweets using an automated systemSocial oomph.comHoot suiteBuffer

Twitter

Keep Tweets short and sweet.Creativity loves constraints and simplicity is at our core. Tweets are limited to 140 characters so they can be consumed

easily anywhere, even via mobile text messages. There’s no magical length for a Tweet, but a recent report by

Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate

TwitterMake it real-time.Timing matters, especially for breaking news or live

Tweets. But how about for everything else? The short answer: it depends on the content of the Tweet, your objectives, your audience, their geography and more. The best way to optimize the timing of your Tweets is to test and learn.

Twitter -HindersThat sounds sillyTwitter: When you look and no one is followingDifficult screen namePosting more than 120 charactersTweeting too much or too littleAsking for more than you give (Think 20 to 1)Posting when you are frustrated or angry

TwitterWhat’s Our New #HashTag#SageACT is nice but going away. Keep both for now#ACT to generic#ACTCRM is good#ACTCC is just for us!

You don’t have a good profile pageFailing to engage in the conversation

Get your own YouTube

SlideShareSo why should you consider using SlideShare? It can support your company’s public relations efforts by acting as

another thought-leadership platform It provides quick and easy feedback in the form of view counts (similar

to YouTube) It can boost SEO: Similar to how YouTube videos often rank on the first

page of results generated by Google searches, keyword-optimized SlideShare presentations are also often among the top hits

It can increase traffic to your site It makes it easy for your PowerPoint content to get more views: Once

you create content on SlideShare, it can be embedded anywhere, by anyone; this, in turn, leads to more views, as people outside your community embed your content on their websites, blogs, etc.

SlideShareSlideShare has been called the “YouTube for PowerPoint

presentations,” allowing users to embed and share presentations anywhere – by anyone – on the web.

According to SlideShare’s “About” section, SlideShare is the world’s largest community for sharing presentations, with “60 million monthly visitors and 130 million page views.”

Besides presentations, SlideShare also supports documents, PDFs, videos and webinars

SlideShareSo why should you consider using SlideShare?Because it isn’t as crowded as platforms like YouTube,

SlideShare offers the opportunity – by means of high-quality content – to be a big fish in a smaller pond, especially given that many SlideShare presentations are very basic

It offers an easier and less expensive means of content creation, as compared to YouTube

It plays well with other social media tools

SlideShareTIP #1: START WITH PAPER, NOT SLIDESHARE. TIP #2: TELL YOUR SLIDESHARE STORY IN 3 ACTS.

Try a WHY> HOW>WHAT progressionTIP #3: A PICTURE IS WORTH 1,000 WORDS.TIP #4: DITCH THE BULLET POINTS ON YOUR SLIDES

Ebook and White PaperShare, don’t sell

Getting StartedDaily DisciplineDevote 30 minutes a dayWhat I’m reading

Blogs I follow

Sites of Interest

Toole We use.

Get a Reader