Standard norge iso tc 279 mona skaret 14.04.2015

The Norwegian economy at a crossroadsApril 14 th 2015 ISO/TC 270 Innovation ManagementMona Skaret Innovation Norway

Foto: Terje Rakke/Nordic life - Visitnorway.com

A standard for innovation

Oxymoron or best practice

In 35 countries all over the world…

… and where the norwegianclusters and companies are

• Profiling

• Competence

• Finansing

• Advisoryservices

• Cluster program

Our strategic focus areasMore succesful entrepreneurs

1

More enterprises with capacity for growth

2

More innovative business clusters

3

More born globals with high growth potential

More international growth companies

Innovative, dynamic and internationally oriented

clusters

More innovative companiesMore cooperation oriented

companiesMore viable start-ups

Increased productivity and profitability in companies

Innovative regions with capacity for growth

1a

1b

2a

2b

2c

3a

3b

3cMore attractive to be an

entrepreneur

1c

OVERALL CUSTOMER EFFECTS

Enterprises that have been granted support from Innovation Norway experience 9.7 percentage points higher growth in annual turnover for three years following the year in which they received support from Innovation Norway, compared with similar enterprises that received no such support.Enterprises not supported by Innovation Norway

Enterprises supported by Innovation Norway

HIGHER GROWTH IN TURNOVER

Annual growth

Source: Statistics Norway / Innovation Norway

Effects entrepreneurs and startupsFigures from Statistics Norway show that Innovation Norway have a positive effect on the turnover and survival rate

• Higher growth in turnover21 percentage points higher growth in annual turnover compared to similar start-ups

• Higher survival rate (se right)72% of IN-supported enterprises remain active five years after inception. 67% of similar starts-ups

Marcela Barsse

The Norwegian economy at a crossroads

AP Photo/Eugene Hoshiko

cassinga

We now have to face a major challenge

• Oil and gas production is falling

• Oil and gas prices are falling

• We need to reorient the petroleum/maritime cluster towards new activities

• The competences found in that cluster are relevant to other activities, but the transformation period may be traumatic.

• This is what we are working on right now!

- The dream commitment

We will make itWhy?

The story behind Innovation Norway

The Norwegian bark Friedig at sea under reduced sail

From wood and sails..

Bergen 1925

.. to steel and steam

iStock

.. to oil and gas

We will make it1 We have done it before2 We are better at innovation than we think

Norway as a ”moderate innovator”

European Innovation Scoreboard/Innovation Union Scoreboard

No. 17

Research

Omgimages Thinkstock

Nightman1965 thinkstock

Innovation

Problem: Innovation is reduced to R&D.

Typical Norwegian “low tech” industry.

This activity is not included in the Innovation Union Scoreboard.

Statoil Subsea Factory (TM) / courtesy of Statoil

2010: Reported 100 mill NOK for innovation

2011: Revised to 2.5 billion NOKtelenor

Telenor in-house innovation study w/UiO

Separatesurveys

Statistics Norway’s new innovation survey

Product innovation

Process innovation

Organizational innovation

Market innovation

Percentage of company population

Ignorance is bliss?

Standards are important tools

31

• Same language and understandingacross borders

• SMEs save resources: Time

Money

• Reduce risk of international activity

• Benchmarking for SME

But - It’s all about people

Mona SkaretE-post: [email protected]: @monaskaret

Let’s work together!