CULTURE EATS STRATEGY FOR BREAKFAST
CULTUREEATS STRATEGY FOR
BREAKFAST
PEOPLE ARE COMPLEX
“Big expensive problems often don’t need big expensive solutions”
WHY WE ARE ALWAYS IN 2 MINDS
REFLECTIVESLOWHIGH ENERGYCHANGING MINDS
AUTOMATICFASTLOW ENERGYCHANGING BEHAVIOUR
FIVE IMPORTANT BEHAVIOURAL
ECONOMICS TIPS
SOCIAL NORMS
MESSENGER EFFECT
THE SAPIR WHARF HYPOTHESIS
Are there new terms or words for some of the norms you want
to achieve?
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NUDGING
Framing
Would you like any water for the table?
Would you like still or sparkling?
Loss Aversion
vs
Positive Framing
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SUGGESTED READING
The Flow Concept by Mihály Csíkszentmihályi
WHAT DEFINESCULTURE?
PEOPLEARTEFACTS
RITUALSTECHNOLOGY
STORIES
PEOPLE
The people and message carriers in an organisation define the culture, choose who
you work with carefully.
“THE 5 PEOPLE YOU SURROUND YOURSELF WITH THE MOST, WILL INFLUENCE YOU THE MOST IN LIFE.”Nicholas Christakis
SURROUNDYOURSELVES
WITH THE
FREAKSIf you want to do something extraordinary, go and talk to some extraordinary people.
ARTEFACTS
PHYSICAL CUES
REMIND US OF CULTURAL VALUES
RITUALS
Rituals reinforce behaviour, and build skills.Rituals are things that happen often, and
regularly, whether they are convenient or not.
The events we run and attend
regularly, have a huge impact on our
culture.
TECHNOLOGY
“WE SHAPE
OUR TOOLS,AND THEREAFTER
OUR TOOLS
SHAPE US.”
Marshall McLuhan
THE TECHNOLOGY WE CHOOSE TO NOT USE, ALSO HAS A HUGE EFFECT ON CULTURE.
STORIES
“A FACT, WRAPPED IN A
STORY IS22-TIMES MORE MEMORABLE.”
Jerome Bruner
GREAT CHANGE DOESN’T HAPPEN OVERNIGHT,
IT’S BUILT UP OVER TIME.
DEVELOP A CULTURE THAT MAKES BETTER SMALL IDEAS