Stakeholders Analysis

Project management training World Scout Bureau

The benefits of using a stakeholder-based approach are that:

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• to shape your projects at an early stage. • this make it more likely that they will support you, their input can also improve the quality of your project

To use the opinions of the most powerful stakeholders,

• can help you to win more resources this makes it more likely that your projects will be successful

• this means they can support you actively when necessary

To gain the support from powerful stakeholders,

• you can ensure that they fully understand what you are doing and understand the benefits of your project

To communicate with stakeholders early and

frequently,

• and build into your plan the actions that will win people's support. To anticipate what people's reaction to your project,

Stakeholder-Analysis – Process 4 Steps to carry out a Stakeholder-Analysis

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Step 1

• Identification of Stakeholder

Step 2

• Display the relations

Step 3

• Interpretation and analysis

Step 4

• Conclusion of measures

Who is involved in the project? Who is interested in this project or who is affected by it? Which processes can be influenced?

Display all Stakeholder and their relationship to the project

Internal and external Stakeholder

Intensity of the relation

Meaning of the Stakeholder

Comparison of the expectations and interests of the different Stakeholder

Expectations on the project

Objectives and interests of Stakeholder

Influence, Power and Attitude to the project (Positive / negative)

Findings from the analysis and possibilities of cooperation

Estimation of risks, threats and opportunities

Development of an implementation strategy

Measures and communication Participation on the project

Stakeholder-Analysis – Brainstorming

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Regional Scout

Committee

Secretary General

Free Foundation John Doe Jane Doe

Power-X Inc.

Communication department

Stakeholder-Analysis – Mindmap

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Stakeholder-Analysis – Map

Project

Owner

Management

Employee

Supplier

User

Politics

Public

Foundation

Committee

Local Board

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Stakeholder-Analysis – Typology

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Supporter

Neutral

Opponent

Stakeholder-Analysis – Map with valuations

Project

Owner

Management

Employee

Supplier

User

Politics

Public

Foundation

Committee

Local Board

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+

-

Stakeholder-Analysis – Map with network of relationship

Project

Owner

Management

Employee

Supplier

User

Politics

Public

Foundation

Committee

Local Board

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+

-

Possible Stakeholder of a project

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Stakeholder-Analysis – Project environment

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Project

Internal Project Environment • Project manager • Project member • Committee • Users • Supplier

External Project Environment • Organization • Political authorities • Foundation

Stakeholder-Analysis – Interests and Expectations

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Investor  •     Leadership  /  Image  •     Influence  •     Risk  assessment  

Management  •     Leadership  •     Statut  

Government  •     Compliance  with  law  •   Poli?cal  agenda  •   Taxes  •     

Project  manager  •   Increasing  scout  value  •     Recogni?on  

User  •     Need  sa?sfac?on  •     Services  •     Quality  •   Low  cost  

Media  •     Public  Opinion  

Project  staff  •   Responsible  tasks  •   Statuts  •     Recogni?on  

Supplier  •     Reliable  Partner  • Punctual  payment  •   Security  for  sale  

Interests and expectations of Stakeholders

Stakeholders Analysis – Influence Interest matrix

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C D

A B Minimal effort Keep informed

Key players Keep satisfied

Influen

ce

pote

ntial

Interest & support

Stakeholders Analysis – Relationship matrix

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Put enough work in with these people to keep them satisfied, but not so much that they become bored

with your message.

The people you must fully engage and make the

greatest efforts to satisfy.

Again, monitor these people, but do not bore

them with excessive communication.

Keep these people adequately informed, and talk to them to ensure that no major issues are arising. These people can often be very helpful with the detail

of your project.

Influen

ce

pote

ntial

Interest & support

Stakeholder Analysis - Controlling

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RISK discovery

Minimizing of project risks.

Thank you!