Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie Collett Joanne Wong John Mark Josling
Stagecraft An exploration into online role identity-based management. U.C. Berkeley School of Information Advisor: Coye Cheshire Final Project Stephanie.
Dec 20, 2015
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StagecraftAn exploration into online role identity-based
management.
U.C. Berkeley School of InformationAdvisor: Coye Cheshire
Final Project
Stephanie CollettJoanne Wong
John Mark Josling
What is Identity?
"Distinct components of self... for each of the role positions in society that we occupy." - Hogg
Theory
• Self-Presentation: Performer vs. Audience
• Identity Theory: A Self Divided by Roles
• Social Identity Theory: A Self Defined by Associations
StoryMelissa Soladad
StoryMelissa Soladad
DeweyDamselHermione4Ever
Mel-Mel
Process
• 9 Structured Interviews
• Web-based Survey ( 151 Respondents )
• Comparative Analysis of Social Software Sites
• Interactive Prototype
Prototype
Prototype
Prototype
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