Stacking Behavior in Our Favor Jeff Adams Alliant Energy AESP 27 TH National Conference Orlando, FL February 16, 2017
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Stacking Behavior in Our Favor
Jeff AdamsAlliant Energy
AESP 27TH National ConferenceOrlando, FL
February 16, 2017
□Mission: provide energy solutions and exceptional service that our customers and communities count on – safely, efficiently and responsibly
□Wisconsin operating unit servicing 435,000 customers
□Fund part of Focus on Energy
A Stacked Behavioral StrategyCommitment
+Feedback
+Follow-through
+Framing
+Rewards & Gifts
= Behavior change!
Approach
EMAIL OPENS
68% 100% 141%
33% 150% 5%
EMAIL CLICK THROUGHS WEBSITES VISITS
PROGRAM AWARENESS PROGRAM PARTICIPATION CUSTOMER SATISFACTION
Results
And…verified energy savings
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