STACCATO approaches and tools to communicate with tenants and community Maria Csikai [email protected] Budapest, 02.10.2014.

STACCATO approaches and tools to communicate with tenants and

community

Maria Csikai [email protected]

Budapest, 02.10.2014

POTENTIAL in CEE-EU

High potential in housing sector (around 40% of GHG emissions in CEE countries) outworn stock, inefficient heating systems,

High potential for energy efficient refurbishment in block houses as 20% of the population leaves in this stock requires renovation in CEE

High potential to modernize heating systems (Central heating)

BENEFITS

Reduction of the need for energy imports and dependency on Russia

Competitiveness gains linked to increased local investment

New employment opportunities (e.g. in the housing sector, it is estimated up to 185,000 new jobs in the CEE-10)

Each project is an opportunity to form local and national awareness and convincing stakeholders to invest on energy efficiency

Why we communicate?• Convincing • Share knowledge (questions, behaviour, data, savings etc)• PR• Find partners• Disseminate findings, best practices

To Whom we communicate?

politicans, investors, public, project managers…

Actions taken to raise public inclusion and awareness during the STACCATO project

Questionnaire on tools and approaches

Mostly used tools: Website. Personal meeting, Opening or other media event

Guided tours, Training for tenants/owners

Mostly visited content on the websites: financial issues of the investment /funds, loans, shares/, other benefits /comfort, energy price/ technical information /type of solar system, windows etc./

The most effective communication tools/ target group

Tenants „face to face” meetings,

House community printed newsletter, display, training

Local community publication on local newspaper and website

National community media events, trainings, website, short films

European community Build.up.eu, SEW Award

Quantity of information (research made by CEU)

Display

Newsletter

Media- Name, design, motto- Ready made articles- Downloadable photos- Media events (opening party)- Monitoring data (graphicons)- Webcam

Short films

Energiaklub short film

Thank you for your attention!

www.energiaklub.huwww.faluhaz.eu

www.concerto-staccato.eu

[email protected]

FALUHAZ demonstration project